DISTANCE EDUCATION
B.B.A. DEGREE EXAMINATION, MAY 2017.
MANAGERIAL ECONOMICS
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions.
1. Bring out the role of managerial economist in
decision-making.
2. Explain law of demand. What are its exceptions?
3. What are the features of a good forecasting method?
4. Explain the concept as elasticity of substitution.
5. Explain the uses of production functions in managerial
economics.
6. What are the main features of perfect competition?
7. Write a note on Equi-marginal utility.
8. State the merits and demerits of cost-plus pricing.
SECTION B — 15 60 marks)
Answer any FOUR questions.
9. Write an essay on nature and scope of managerial
economics.
10. Define price elasticity of demand. Also state the role of
price elasticity of demand in business decisions.
Sub. Code
15
DE-145
2
SER
11. Examine the trend projection method of forecasting
demand.
12. What is optimum combination? Explain the principles of
least cost combination of factors.
13. The concept of equilibrium is an indispensable tool in
modern economic analysis Discuss.
14. Discuss the role of costs, demand and competition in
pricing.
15. How does a firm takes its pricing and output decision
under monopolistic competition?