DISTANCE EDUCATION
M.B.A.(IB) DEGREE EXAMINATION, MAY 2017.
Third Semester
INTERNATIONAL BUSINESS RESEARCH AND
INFORMATION SYSTEM
(Up to 2012 2013 Academic Year and 2013 Calendar Year)
Time Three hours Maximum 100 marks
PART A — 8 40 marks)
Answer any FIVE questions.
All questions carry equal marks.
1. What is the need for international business research?
Provide an example.
2. What is the meaning and importance of market research?
3. Describe the internal and external sources of collecting
secondary data.
4. What are the principles of sample survey?
5. What are the strategic objectives of IBIS?
6. What are the challenges and obstacles to acquire Global
Personnel Information?
7. What are Consumer panels and what are its benefits?
8. What shall be the criteria of research design in
international business research?
Sub. Code
33
DE-409
2
wk16
PART B — × 15 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
9. Discuss the pros and cons of using cross-sectional and
longitudinal studies in international business research.
10. Discuss any three strategic alternatives you would
employ to expand a product geographically based on
research inputs.
11. Describe the advantages and limitations of mail
questionnaire?
12. Discuss the contents of research report for executives.
13. Describe the operating elements of GBIS.
14. Discuss the broad information areas you would cover for
global financial research and correlate the applications of
information technology to such areas.
15. Describe any two methods for scale construction and
point out the merits and demerits of each method.