136/2015
Maximum: 100 marks
Time: 1 hour and 15 minutes


1. Communication is derived from the Latin noun


(A)Communis


(B)Communism


(C)Mechanism


(D)Community


2. Interpersonal Communication is


(A)Communication within oneself


(B)Communication between a group of People


(C)Communication between two persons


(D)Communication between media and People


3. GrapeVine of Communication.

(A)Formal


Informal


(C)Real


Telephonic


4. Commercial theory is also known as

(A)Play theory


(B)Multistep theory


(C)Two step theory


(D)Laissez faire theory


5. Which one of the following is not an operating system?


(A)MS-Dos


(B)WindowsXP


(C)Bing


(D)Windows 8


6. Computer language used on internet is.:

(A)PASCAL


(B)Java


(C)Basic


Logo


7. CSS stands for:

Comprehensive style sheets


Collecting style sheets


Comparative style sheets


Cascading style sheets.


8. Extension of CPU:

(A)Central processing Unit


Central Position Unit


(C)Central point Unit


Central programme Unit


9. The term used for transferring files from one computer to another computer or server:

(A)Download


Decode


(C)Encode


Upload


10. Father of is


(A)Tim Berners Lee


Charles Babage


(C)Zukker Berg


(D)Berelson and Steiner


11. The file extension of MS-WORD document in office 2007 is


.pdf


.docx


.doc


.txt


12. Identify the IP address from the following:


(A)300.215. 317.3


(B)202.50.20.148


(C)301.215 428.52


(D)200-30-10-100


13. Binary equivalent of decimal number 45 is


(A)101101


100011


(C)110001


110101


14. Which day is observed as National PR Day in India?

(A)May 21


(B)March 21


(C)April 21


(D)June 21


15. Who is the father of PR?


(A)Ivy Lee


(B)Georgina Cavendish


(C)Abraham Maslow


(D)Scott Cultip

16. Name the first PR agency:


Public Relation Society


The Publicity Bureau


Legislation Public Relations


None of these


17. The first All India Public Relations Conference was held at New Delhi on:

August 1967


June 1958


May 1969


April 1968



18. In Public Information model of public relations, importance is given to

(A)Truth


(B)Reception


(C)Fair deal


(D)Impact


19. the basis of Public Relations, advocated by the English Philosopher, Jeromy Bentham.


(A)Religious morality


Internationalism


(C)Utilitarianism


Stakeholder benefit


20. D.T.P means:

(A)Desk Top Printer


Desk Tips Printer


(C)Desk Top Publisher


None of the above


21. Editing in News Papers means the removal writing.


(A)Letters


(B)Space


(C)Fog


(D)Snow


22. In offset printing, the plate image is transferred to

(A)Internet


(B)Paper sheet


(C)Printer


(D)Rubber blanket


23. The word Stringer is used for:


(A)Part-time-Reporter


Writer


(C)Reporter


(D)Journalist


24. What is NFDC?

(A)National Facebook Development Corporation


(B)National Forest Development Corporation


(C)National Film Development Corporation


(D)National Fisheries Development Corporation



25. The Spine of a book is it


(A)Binding edge where the forms are joined


(B)Content Page edge joined


(C)Cover Page


(D)First page


26. Which one of the following is an indication of the quality of a research journal?

(A)Index factor


Impact factor


(C)Content factor


Page factor


27. Simple Random Sampling is also known as


(A)Preparation Sampling


Deliberate Sampling


(C)Chance Sampling


Determining Sampling


28. The Purpose of research is to


(A)Discover answers to questions


study the subject


see the issues


To settle the Problems


29. Principles of Replication states:

(A)Experiment is research


(B)Experiment states


(C)Experiment repeated more than twice


(D)Experiment repeated more than once


30. MDS means what?

(A)Multi Design Sample


Multi Design Search


(C)Multi Dimensional Scaling


Multi Design Scale


31. Observation method is the most commonly used method specially studies relating to

(A)Behavioural Sciences


Experiment Sciences


(C)Psychological Sciences


Determination factor


32. The name of L.L Thurstone is associated with


(A)Arbitrary Scales


Method of rank order


(C)Differential Scales


Method of classification



33. The Headline of the story is given over the nameplate of the Newspaper is called:

Overline


Skyline


Strapline


Baseline


34. PTI stands for:


(A)Press Trinity of India


Propaganda Technology ofIndia


(C)Press Trust of India


Propaganda Trinity ofIndia


35. Bennet and Coleman Publishers which news paper?


(A)The Hindu


The New Indian Express


(C)Deccan Chronicle


The Times of India


36. Who is known as the Father ofIndian Cinema?


(A)Dada Saheb Phalke


J.C. Daniel


(C)Spencer Wilson


Dr. S.M. Mohsin


37. The Newspaper 'Kesari' was founded by .


(A)Frankfurt


RajaRam MohanRoy


(C)Lokmanya Bal Gangadhar Tilak


Subash Chandra Bose


38. The Vernacular Press Act (1878) was also called:


(A)Full Control Law


Gagging Act


(C)Press Information Act


Lytton's Act


39. Amrit Bazar Patrika was first published in


(A)1867


(B)1868


(C)1875


(D)1878


40. Who differentiated between Hot Cold Messages?


(A)Gutenberg


Wilbur Schramm


(C)Marshal Mc Luhan


Vel Geilgnd


41. DAB means:


(A)Digital Audio Broadcasting


Digital Audio Box


(C)Digital Analogue Box


Digital Analogue Broadcasting


42. Who invented the Radio?


Charles Babbage


Tim Berners Lee


Alexander Graham Bell


Guglielmo Marconi


43. F.M stands for:

(A)Frequent Movement


Frequent Music


Frequency Modulation


Frequency Monitor

44. When was the Vividh Bharati Service started?


(A)2nd October 1957


(B)1st October 1958


(C)3rd November 1966


(D)2nd November 1966


45. Commercials were introduced on All India Radio in

1968


1973


1978


1967


46. India Broadcasting Service was set up in

1928


1930


1932


1948


47. Headquarters ofAkashavani's National Channel is located in


(A)Indraprastha Bhavan, New Delhi


(B)Parliament Street, New Delhi


(C)Art Gallery Building


(D)Jawaharlal Nehru Stadium, New Delhi


48. Who is a Cub?

(A)Article Writer


(B)Short story writer


untrained reporter


(D)The managing editor of a magazine



49. The book "Childhood and Society was written by


(A)Erik Erikson


Miller


(C)Sigmund Frued


(D)Alfred Adler


50. the place where the on-air signal is controlled.

VTR


CPR


TRP


MCR


51. What is DAT?


(A)Digital Analogue Transmitter


(B)Digital Audio Tape


(C)Direct Analogue Transmitter


(D)Digital Audio Transmitter


52. Which of the Indian agency was a subsidiary of Reuters?

(A)PTI


(B)UNI


(C)AFP


(D)API


53. PTC is also known as

(A)Piece to Camera


(B)Production Tape Controller


(C)Piece to Cinema


(D)Production Tape Connector


54. The medium shot of the camera is up to the:


(A)Knees of the Subject


(B)Shoulder of the Subject


(C)Waist of the Subject


Feet of the Subject


55. Names or bits of information superimposed on-the TV screen is called:

Stand-Up


Beat Reporting


Sky-writing


Supers


56. What is meant by CU?

(A)Close Unit


(B)Close Up


(C)Cash Unit


(D)Call Unit


57. 'Which is the supreme medium to express yesterday, today and tomorrow with its own unique language?





(B)Radio


(C)Internet


(D)Cinema


58. Which are the two events responsible for the growth of Indian Advertising Agencies in the early twentieth Century?


(A)Swadeshi Movement and Rotary linotype machine


(B)Freedom of Press and Offset Printing


(C)Advertising agency and Advertisers


(D)Open market and Advertisers


59. What is AAAI?


(A)American Agency Association of Institute


(B)Advertising and Ad Campaign Association


(C)American Association Agencies of Institute


(D)Advertising Agencies Association of India


60. In which year IENS was set up?


(A)1940


(B)1939


(C)1937


(D)1945


61. Which type of Advertising Provides valuable information in a dry matter of fact manner?


(A)Industrial Ad


(B)Corporate Ad


(C)Classified Ad


(D)Institutional Ad


62. AIDA stands for:


(A)Attention Information Desire Action


(B)Action Interest Desire Attraction


(C)Attract Interest Desire Action


(D)Attention Interest Desire Action


63. The Indian Society of Advertisers was formed in


(A)1951


(B)1955


(C)1950


(D)1954


64. Advertising Agencies able to handle all phases of Advertising Process for its client is called:


(A)Specialized Agencies


(B)Full service agencies


house Agencies


Creative Boutique


65. What can be called as a battle cry in the field of sales and marketing?

(A)Headings


(B)Layout


(C)Slogan


(D)Body Copy


66. When an Audio Message resonates in the listeners mind, it is called?


Imagination process


Echoic retention


One-on-one Relationship


Dangler


67. First Press Commission was constituted on


(A)20th October 1954


(B)25th October 1953


(C)27th October 1951


(D)23rd September 1952


68. Press Institute of India was established on

(A)1963


(B)1961


(C)1962


(D)1960


69. 'Nose for News' means:


(A)Publish reports


Interpretative News


(C)Objective News


Senses material for News


70. Contempt of Court Act was established on

(A)1970


(B)1971


(C)1972


(D)1973


71. Right to Information Act came in to being on


(A)2001


(B)2004


(C)2000


(D)2005


72. was passed in Indian Parliament with the intention of net censorship.

(A)Right to Information Act


(B)Contempt of Court Act


(C)The Information Technology Act


(D)Copyright Act


73. What aims at preventing publication of Publications harmful to young persons?

(A)Indecent Publications Act


(B)Young Person's Act


(C)Young Press Persons Act


(D)You are Safe Act


74. Press Council of India Consist of_____members.














75. Name the author of the book 'The Fall of Advertising and the Rise of


Ries and Laura Ries


(B)Cultip and Center


(C)Joy C. Gorden


(D)Gable and Vibbert



76. The PR theory proposed by Peter M. Blau and Richard M. Emerson:


(A)Structural and functional theory


(B)Conflict theory


(C)Social Exchange theory


(D)Symbolic Inter Actionism


77. Which movie is not by Adoor Gopalakrishnan?


(A)Swayamvaram


(B)Utharayanam


(C)Elipathayam


(D)Mathilukal


78. Who is the primary source of News for a News Paper?


(A)Editor


(B)Reporter


(C)Layout artist


(D)News paper agent


79. Father of modern Advertising:


(A)James Dickson


David Ogily


(C)Thomas Baratt


(D)Wilson M. Peter


80. 'Rhetoric' as the basis of better communication was emphasised by


(A)Aristotle


(B)Wilbur Schramm


(C)Marshal Mc Luhan


(D)Berlo


81. Guilt Edged market deals with:

(A)Government security or securities guaranteed by Government


(B)Gold loan


(C)Securities not listed on stock exchanges


(D)Export or Import


82. Who headed the committee formed on 3rd February to study the demand of statehood for Telengana?


(A)Justice M.K. Mukharjee


Dr.P.V. Rajamannar


(C)Justice Jacob Benjamin



Justice B.N. Srikrishna


83. Who termed the 1919 reforms as "dissatisfying disappointing and a sun without morning"?


(A)Subhas Chandra Bose


(B)Bal Gangadhar Tilak


(C)Dadabhai Naoroji


(D)Arabindo Ghosh



84. 'Bharath Matha' is a well-known painting of:


(A)Benode Bihari Mukherjee


(B)Raja Ravi Varma


(C)Nanda Lal Bose


(D)Rabindranath Tagore


85. The soil which is most suitable for the cultivation of Tea

(A)Alluvial soil


(B)Black soil


(C)Laterite soil


(D)Red soil


86. "Make Namboothiri a human being" was the slogan of:

(A)Atma Vidya Sangham


(B)Sadhu Jana Paripalana Yogam


(C)Samatva Samajam


(D)Yogakshema Sabha


87. Lubit, Subansiri, Tista, Manas are the main tributaries of which of the following rivers:

(A)Indus


(B)Brahmaputra


(C)Ganga


(D)Sutlej


88. 'Round Revolution' was introduced to raise the production of:

(A)Potato


(B)Tomoto


(C)Orange


(D)Onion


89. "Mokshapradipam" is a famous work of:


(A)Vaikunta Swami


(B)Swami Vagbhatananda


(C)Chattampi Swamikal


(D)Brahmananda Sivayogi


90. According to Human Development Report 2010 HDI (Human Development Index) value is


(A)0.619


(B)0.519


(C)0.419


(D)0.717


91. Under which Constitutional Amendment Education became Fundamental Right?


(A)84th Amendment


(B)85th Amendment


(C)86th Amendment


(D)87th Amendment


92. Which climatic region has the characteristic like low rainfall, dry climate with high and low temperatures?

Tropical climate


Desert climate


Tundra climate


Monsoon climate


93. Name the author of the recently published book "The Accidental Prime Minister"

(A)V.N. Datta


(B)Chethan Bhagath


(C)Sanjaya Baru


(D)Sudeep Sen


94. Bihar, Rajasthan and Uttar Pradesh are the three states among the 'BIMARU States'. Spot the missed one:


(A)Meghalaya


(B)Manipur


(C)Maharashtra


(D)Madhya Pradesh


95. The Indian Independent Act came into force on


(A)15th August 1947


(B)18th July 1947


(C)14th June 1947


(D)9th August 1947


96. An Indian Classical Art form which is a blend of both Hindustani Music and Mughal Culture?


(A)Odissi


(B)Sattriya


(C)Kathak


(D)Manipuri


97. Who is regarded as 'The Prophet ofIndian Nationalism'?

(A)Mahadev Desai


(B)Raja Ram Mohan Roy


(C)Vinoba Bhave


(D)Gopal Krishna Gokhale


98. Clouds which seen as white sheets in horizontal planes are:


(A)Stratus clouds


(B)Nimbus Clouds


(C)Cirus clouds


(D)Cumulus clouds


99. Who won the 2014 Pulitzer prize for his collection sections'?


(A)Sidhartha Mukherjee


(B)Gobind Behari Lal


(C)Geeta Anand


(D)Vijay Seshadri


100. The 2014 Winter Olympic game were held in which Russian City:

(A)Moscow


(B)St.Petersburg


(C)Kirov


(D)Sochi