Exam Details
| Subject | marketing of’ services | |
| Paper | ||
| Exam / Course | m.b.a. (g) | |
| Department | ||
| Organization | Alagappa University Distance Education | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | tamil nadu, karaikudi |
Question Paper
DISTANCE EDUCATION
M.B.A DEGREE EXAMINATION, MAY 2017.
Fourth Semester
MARKETING OF SERVICES
(2012-13 Academic Year and 2013 Calendar year only)
(English medium only)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. What is the concept of services? Explain its
characteristics.
2. Discuss the significance of service marketing.
3. What is meant by competitive differentiation of service
marketing?
4. What is service positioning? Discuss its process of
positioning.
5. Discuss the role of people in services.
6. Write briefly about service quality and marketing.
7. Discuss the importance of hospital service marketing.
8. List out the advantages of information and tele
communication service marketing.
Sub. Code
413
DE-904
2
Ws3
PART B — × 15 60 marks)
Answer any FOUR questions.
9. What do you mean by service marketing segmentation?
Explain the its purpose.
10. Discuss the factors affecting a pricing policy of service.
11. Explain the importance and various levels of service
positioning.
12. What is marketing mix elements? Explain the 7Ps.
13. What are the various stages in service life cycle?
14. Discuss the need of Tourism and hotel service marketing.
15. What are the factors influencing buyer characteristics?
M.B.A DEGREE EXAMINATION, MAY 2017.
Fourth Semester
MARKETING OF SERVICES
(2012-13 Academic Year and 2013 Calendar year only)
(English medium only)
Time Three hours Maximum 100 marks
PART A — × 8 40 marks)
Answer any FIVE questions.
1. What is the concept of services? Explain its
characteristics.
2. Discuss the significance of service marketing.
3. What is meant by competitive differentiation of service
marketing?
4. What is service positioning? Discuss its process of
positioning.
5. Discuss the role of people in services.
6. Write briefly about service quality and marketing.
7. Discuss the importance of hospital service marketing.
8. List out the advantages of information and tele
communication service marketing.
Sub. Code
413
DE-904
2
Ws3
PART B — × 15 60 marks)
Answer any FOUR questions.
9. What do you mean by service marketing segmentation?
Explain the its purpose.
10. Discuss the factors affecting a pricing policy of service.
11. Explain the importance and various levels of service
positioning.
12. What is marketing mix elements? Explain the 7Ps.
13. What are the various stages in service life cycle?
14. Discuss the need of Tourism and hotel service marketing.
15. What are the factors influencing buyer characteristics?
Other Question Papers
Subjects
- business environment
- business laws
- financial and management accounting
- financial management
- financial services and institutions
- human resource development
- human resource management
- industrial relations
- international business
- internet programming and web design
- investment analysis and portfolio management
- labour legislations
- management concepts
- management control system
- management information system
- management of funds
- managerial economics
- marketing management
- marketing of’ services
- multimedia applications
- office automation
- organisational behaviour
- product management
- production and operations managment
- project management
- promotional management
- quality management
- research methods
- strategic management