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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 4 EXAMINATION SUMMER 2019
Subject Code: 3549282 Date: 03/05/2019
Subject Name: Enterprise Resource Planning
Time: 10:30 A.M. to 1:30 P.M. Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Explain the following terms with suitable examples:
Enterprise
BOM
OLTP
Data mining
MTS
Parallel Transition Strategy
Closed loop MRP
14
Q.2

Explain with the help of a neat sketch what an enterprise means. Also explain the difference between the current and traditional approaches regarding enterprises.
07

"Thinking in terms of business process helps managers to look at their organizations from a customer's perspective". Explain with an example.
07
OR

ERP II is the next step in extended ERP. Solution includes traditional material planning, distribution strengthen by capabilities like Customer relationship management Human relationship management, document management and work flow management.
Explain the best practices of ERP II.
07
Q.3

Explain the concept of OLAP and How does it works?
07

ERP package come in all size and shapes with all the frills/bells/whistles. Requirements must reflect factors that consider indispensable for successful running of business according to company's practice. Provide examples of the ERP selection criteria.
07
OR
Q.3

What is BPR? What are the Benefits of BPR?
07

Vendors are the people who have developed the ERP package. They know the tool best. If you were to select the vendor how you would prepare the contract defining the roles responsibilities of Vendor?
07
Q.4

Explain the Indian ERP Market, its dynamics, Major Player and growth trends.
07

Integrating different Functional Modules of ERP Systems improve the performance of Organization. Discuss. How and Why Supply and CRM applications are integrated with ERP Systems?
07
OR
Q.4

List out ERP transition strategies and explain any three in detail.
07

ERP software promise great benefits. But what are the costs involved? In most cases ERP implementation cost will exceed the budget. In most cases manager fail to account for areas in their budget resulting in over run. These are hidden cost. Explain the hidden cost of ERP implementation.
07
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Q.5
INTUITIVE AT LARCIMEDICS
The Company: Lacrimedics, Washington, USA.
Founded in 1984, medical device manufacturer Lacrimedics is a provider of Lacrimal Occlusion Therapies to physicians, hospitals and distributors around the world. Lacrimal Occlusion is treatment for dry eye syndrome and related ocular surface diseases.
The Problem/ Situation
When Lacrimedics decided to replace their accounting and manufacturing systems, they wanted an integrated enterprise resource planning solution that would support the growth and address a number of operational problems. After 15 years in business, inventory was growing faster than revenue, on-time delivery was slipping and general lack of information was negatively impacting financial and operational performance. Very little IT resources were available.
The Solution and Implementation
Lacrimedics looked at several ERP systems targeted to small and mid sized manufacturers and systems from the industry giants SAP, Baan and J.D. Edwards. The systems were judged based on overall functionality, ease of use, scalability and underlying technology and Intuitive ERP was chosen. The goals of the implementation were:
Integrate and standardize business processes.
Increase customer responsiveness.
Deliver greater access of information to employees
Improve scheduling and inventory control
Streamline accounting
The Benefits
The main benefits of the ERP implementation were as follows:
The ERP system was implemented in 45 days
Return on investment of over 200%
Reduced total inventory from 90 days on hand to 15 days on hand
Improved on time supplier delivery from 30% to over 80%
On time delivery improved from 75% to 99%
Faster month end closing
Reduced overdue accounts from 12% to
10% revenue growth year to year
CASE STUDY:
(Practical Relevant to theory)
(NOS.) QUESTIONS EACH OF 7 MARKS with or

What were the main challenges that prompted Lacrimedics to go in for an ERP System?
07

What were the objectives laid down by Lacrimedics behind ERP implementation? Above these which are the other objectives of ERP Implementation?
07
OR
Q.5

Explain how Lacrimedics created and used integrated system to improve their operational efficiency. Was it successful?
07

Comment on Pre evaluation screening stage adopted by Lacrimedics.
07