Exam Details
| Subject | supply chain management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | May, 2019 | |
| City, State | gujarat, ahmedabad |
Question Paper
Page 1 of 2
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 4 • EXAMINATION SUMMER 2019
Subject Code: 3549288 Date:03/05/2019
Subject Name: SUPPLY CHAIN MANAGEMENT
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Explain the following terms:
Barcode
Lean SCM
Virtual Corporation
E-Retailing
Third Party Logistics
Agile SCM
Air Cargo
14
Q.2
What are the four types of supply chain uncertainties? Explain in brief.
07
Explain Quantitative V/s Qualitative Methods of demand forecasting with suitable examples.
07
OR
Explain "Make To Stock" "Make To Order" and "Configure To Order" with suitable Examples.
07
Q.3
What are the advantages and limitation of centralized purchasing in comparison to decentralized purchasing for a chain of fast- food restaurant you suggest Why?
07
Compare and contrast issues involved in vehicle routing in the following applications:
1. Cab Rental Services
2. Food Delivery company
07
OR
Q.3
Why one wants to design different material flow systems for fast-and slow-moving items?
07
Why does the fashion industry offer markdown pricing during the end of the season? Justify your answer with suitable examples.
07
Q.4
What is the bullwhip effect and what are the main causes of bullwhip effect?
07
Page 2 of 2
Parle has decided to increase its reach in rural areas. What are the implications of this decision for the department that manages the supply chain for Parle products?
07
OR
Q.4
Define the term Agile supply chain. How Agile supply chain different from the traditional supply chain?
07
"Unlike internal supply chain integration, external supply chain integration is inherently more difficult in nature". Discuss.
07
Q.5
99-Color Campaign by TVS Motors
TVS Motors, a two-wheeler manufacturing company, has been offering the Scooty range of Two-wheelers for the young generation. TVS, in its market research, found that color is the prominent way of self-expression among women consumers. Based on this finding, TVS recently introduced the 99-Color Campaign in selected cities with the intention of attracting young women. The customer can choose from the range of 99 shades, available for premium of Rs. 1000-1900/-. Offering 99 shades can be a supply chain nightmare. TVS has come-up with an innovative way of managing such a wide variety of offering. TVS stock unpainted panels at the retail outlet. This unpainted panels are sent to Asian Paints who return the panel, painted in color chosen by customer, to the retail outlet within 24 hours. So TVS can manage product delivery in 48 hours without worrying about the large amount of finished stock at the retail outlet.
Explain the SCM strategy of TVS Motors
07
Do you think by taking premium of Rs.1000-1900/- would have covered the transportation cost from TVS to Asian Paints and back? Suggest how this cost can be managed effectively.
07
OR
Q.5
Explain the SCM Strategy of Asian Paints would be in above case.
07
Suggest how can TVS motors can offer the 99-color campaign to entire India rather than selected cities. Also explain the relative changes required to be made for this change in existing SCM.
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 4 • EXAMINATION SUMMER 2019
Subject Code: 3549288 Date:03/05/2019
Subject Name: SUPPLY CHAIN MANAGEMENT
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Explain the following terms:
Barcode
Lean SCM
Virtual Corporation
E-Retailing
Third Party Logistics
Agile SCM
Air Cargo
14
Q.2
What are the four types of supply chain uncertainties? Explain in brief.
07
Explain Quantitative V/s Qualitative Methods of demand forecasting with suitable examples.
07
OR
Explain "Make To Stock" "Make To Order" and "Configure To Order" with suitable Examples.
07
Q.3
What are the advantages and limitation of centralized purchasing in comparison to decentralized purchasing for a chain of fast- food restaurant you suggest Why?
07
Compare and contrast issues involved in vehicle routing in the following applications:
1. Cab Rental Services
2. Food Delivery company
07
OR
Q.3
Why one wants to design different material flow systems for fast-and slow-moving items?
07
Why does the fashion industry offer markdown pricing during the end of the season? Justify your answer with suitable examples.
07
Q.4
What is the bullwhip effect and what are the main causes of bullwhip effect?
07
Page 2 of 2
Parle has decided to increase its reach in rural areas. What are the implications of this decision for the department that manages the supply chain for Parle products?
07
OR
Q.4
Define the term Agile supply chain. How Agile supply chain different from the traditional supply chain?
07
"Unlike internal supply chain integration, external supply chain integration is inherently more difficult in nature". Discuss.
07
Q.5
99-Color Campaign by TVS Motors
TVS Motors, a two-wheeler manufacturing company, has been offering the Scooty range of Two-wheelers for the young generation. TVS, in its market research, found that color is the prominent way of self-expression among women consumers. Based on this finding, TVS recently introduced the 99-Color Campaign in selected cities with the intention of attracting young women. The customer can choose from the range of 99 shades, available for premium of Rs. 1000-1900/-. Offering 99 shades can be a supply chain nightmare. TVS has come-up with an innovative way of managing such a wide variety of offering. TVS stock unpainted panels at the retail outlet. This unpainted panels are sent to Asian Paints who return the panel, painted in color chosen by customer, to the retail outlet within 24 hours. So TVS can manage product delivery in 48 hours without worrying about the large amount of finished stock at the retail outlet.
Explain the SCM strategy of TVS Motors
07
Do you think by taking premium of Rs.1000-1900/- would have covered the transportation cost from TVS to Asian Paints and back? Suggest how this cost can be managed effectively.
07
OR
Q.5
Explain the SCM Strategy of Asian Paints would be in above case.
07
Suggest how can TVS motors can offer the 99-color campaign to entire India rather than selected cities. Also explain the relative changes required to be made for this change in existing SCM.
07
Other Question Papers
Subjects
- accounting for managers
- accounting for managers (afm)
- advance marketing management
- applied pharmaceutics
- b2b marketing
- banking and insurance
- banking and insurance -ii
- brand marketing
- business analytics (ba)
- business communication
- business english (be)
- business environment
- business ethics
- business ethics and corporate governance (becg)
- business law for managers
- business mathematics
- business process reengineering
- business process reengineering (bpr)
- business statistics
- business statistics (bs)
- business structure and management
- business structure and process
- change management & organization development
- change management and organizational development
- company law
- compensation management
- computer applications
- constitution of india
- consumer behavior (cb)
- consumer behaviour
- cooperative management
- corporate accounting (ca)
- corporate restructuring
- corporate tax planning
- corporate taxation (ct)
- corporate taxation and financial planning (ct & fp)
- cost & management accounting (cma)
- cost and management accounting
- counseling skills for managers
- creativity and innovation
- creativity, incubation and innovation (cii)
- cross continent business philosophy
- cyber security and it governance (csitg)
- database management
- designing of operations system (dos)
- development of human skills
- digital marketing
- e-commerce
- ecological management & business
- economics for managers (efm)
- effective communication skills
- elements of direct & indirect taxes
- elements of financial accounting
- english language
- enterprise resource planning
- entrepreneurial finance (ef)
- entrepreneurship
- environment for business
- environment management
- export – import policy, procedure documentation
- export-import policy procedures & documentation
- export-import procedures
- family business management
- financial accounting
- financial management
- financial planning
- foreign exchange management
- foreign language-french
- french (foreign language)
- fundamentals of information technology
- fundamentals of marketing (fom)
- gandhian philosophy for managing business (gpmb)
- german (foreign language)
- global human resource management (ghrm)
- healthcare and hospital management
- human resource development
- human resource management
- human resource management.
- human skills
- human values & business ethics (hvbe)
- import export procedures
- income tax (it)
- indian economy
- indian ethos & human quality development
- information system audit and control
- information systems
- information technology and global business
- integrated marketing communication
- integrated marketing communication (imc)
- intellectual property rights
- international accounting practice
- international business
- international business (ib)
- international commercial law (icl)
- international economic environment (iee)
- international economics (ie)
- international finance
- international financial management (ifm)
- international human resource management
- international human resource management (ihrm)
- international marketing
- international supply chain management
- inventory management, material planning and management
- inventory management, materials planning and management
- investment banking (ib)
- labor law
- leadership
- legal aspects business
- legal aspects of business
- legal aspects of business (lab)
- macro economics (me)
- management accounting
- management control system
- management control systems
- management information system
- management of cooperatives
- management of financial planning (mfp)
- management of financial services (mfs)
- management of industrial relation and labour law
- management of industrial relations and labour laws (mir & ll)
- management principles
- managerial communication
- managerial communication (mc)
- managerial economics
- managerial economics(me)
- managing digital innovation and transformation (mdit)
- marketing management
- marketing research (mr)
- material management
- mergers and acquisitions
- micro economics
- micro small and medium enterprise
- multicultural organizational behavior (mob)
- new entrepreneurship & innovation management
- new venture creation
- operation management
- organisational dynamics
- organizational behavior
- organizational behaviour
- performance management (pm)
- principles of management (pm)
- product & brand management (pbm)
- product and brand management
- product design and development
- production & operations management (pom)
- production and operations management
- production management
- project management
- project management for entrepreneurs
- public relation management
- quantitative analysis - ii
- quantitative analysis (qa)
- quantitative analysis-i
- relational database management system (rdbms)
- research methodology
- research methodology (rm)
- retailing - ii
- retailing and franchising (rf)
- risk management
- rural marketing
- sales & distribution management
- sales and distribution management (sdm)
- security analysis & portfolio management
- security analysis & portfolio management (sapm)
- service marketing
- services and relationship marketing (srm)
- social entrepreneurship
- social media analytics (sma)
- strategic financial management
- strategic financial management (sfm)
- strategic human resource management
- strategic information technology management
- strategic management
- supply chain & logistics management
- supply chain and logistics management
- supply chain management
- supply chain management (scm)
- system analysis and design
- system analysis and design(sa&d)
- talent management
- technology and business
- technology management
- total quality management and world class manufacturing excellence (tqmwcme)
- tourism and hospitality management (thm)
- wto multilateral trading system and it’s impact on business
- wto multilateral trading system and its impact on business(wmts-i)