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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (PART TIME)- SEMESTER 2 EXAMINATION 2018
Subject Code: 3529906 Date:29/12/2018
Subject Name: Entrepreneurship
Time: 02:30 PM To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Explain the following concepts in brief
Creativity Innovation
Project Feasibility
Business Idea
MUDRA Loan Scheme
Entrepreneurship Development Institute
NABARD
SIDBI
14
Q.2 List down the contribution of any 3 Gujarati Entrepreneurs and their Contribution to
Indian Economy
07
Discuss the problems facing the MSME Sector. 07
OR
Explain the major steps involved in the process of setting up a new business
enterprise
07
Q.3 Explain the MSME Concept. Discuss the different types of Government Support
for the development of MSME Sector.
07
India ease of doing business rank jumps 23 places to 77 in World Bank's Doing
Business 2019 survey. On which parameters India improved making it the only
country to rank among the top 10 improvers for the second consecutive year?
07
OR
Q.3 Prepare the business plan for the product of your choice 07
Success stories of Women Entrepreneurs are few compare to their Male
counterparts. Why?
07
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Q.4 CASE STUDY:
Jolly Christian was only 21 when she joined Palm Beach Resorts as a food and
beverages helper. She had just graduated from one of the premium
catering colleges in the city. She was young, energetic and possessed a
pleasant disposition.
Due to her experimenting nature she was not very successful with her F&B.
However, when one of her managers tried her out in guest relations, she was
an instant hit. From then on there was no looking back for her. She soon rose
to the position of a Banquets Manager.
Even as a Banquets Manager she loved the Kitchen section. She felt like
cooking. Many a times she went to the Kitchen of one of the Palm Beach
Resort Restaurants and experimented. Many a times she was successful, or
this is what her Kitchen staff often told her. She was enjoying every bit her
life.
Unfortunately for her this was to be her glass ceiling. Due to a catering
educational background not, many in the Palm Beach Resorts Management
thought that she could take up hardcore marketing assignments.
Jolly was unhappy. She felt stifled. Her stagnation in position was making her
feel truncated. She decided to go independent.
Over the years, being single, she had gathered enough money. Moreover, her
father was a successful businessman and would love to fund any of his only
daughter's ventures. Also, being in guest relations, Happy herself knew a lot
of influential people.
On the other hand, Jolly Christian was now 30. She had to seriously
contemplate marriage due to parental pressures. Her rise at Palm Beach
Resorts was meteoric, which implied that she was not used to serious failure.
Besides Happy wondered what kind of a start-up could she design to suit her
needs?
Q.4 Should Jolly Christian go independent?
07
If Jolly decides to take up Guest relations what kind of a start-up do you
suggest?
07
OR
Q.4 Should Jolly follow her heart or head (Guest relations)? 07
If Jolly decides to take up F&B what kind of a start-up do you suggest? 07
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Q.5
CASE STUDY:
Sangeeta Shah and Neela Chitre were very close friends since school days,
accompanying each other not only to the library but also to health gym every
evening.
In fact, there would always be a competitive spirit among both of them while
exercising in the gym and it was not co—incidental that both matched each
other's capability in every respect. It was during one such chore that it
emerged that both of them had a common pursuit of setting down with a
venture associated with health fitness.
Simultaneously, it was the time when average individual was becoming health
conscious and almost every third individual was either a member of a club or
was involved in personal discipline of exercise. Even corporates were
promoting health consciousness in their employees, offering gymnasium
membership or housing a fitness centre within the premises.
Sangeeta and Neela have now started puffing their heads together and are in
the process of conceiving a business plan in context of a pursuit in the field of
health fitness. When the idea was discussed by both with their parents, it was
counselled that a fitness centre with a beauty salon along with a facility for
stress management could be the right combination.
However, it was apparent that the project would involve a capital outlay of
nothing less than 1.5 to 2 crores. Fortunately, Sangeeta has almost been
offered a place by her uncle at Andheri in his new residential building, on
lease, and family and relatives may garner a maximum of 75 lakhs, but
balance would have to be raised from other sources.
Q.5 How to prepare a business plan for their idea? 07
What sources of finance can they explore? 07
OR
Q.5 How can they carry out staffing of their venture? Do you envisage any training
needs?
07

Design a Marketing Strategy for the venture 07