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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 1 EXAMINATION WINTER 2018
Subject Code: 3519203 Date:27/12/2018
Subject Name: Managerial Communication
Time: 10:30 A.M 01:30 P.M Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.No. Marks
Q.1 Define the following terms:
Haptics
Oculesics
Extemporaneous
Emblems
Dyadic Communication
Minutes
Agenda
14
Q.2 What is paralanguage? Describe briefly the paralinguistic aspects.
07
Assume that you are executive of a Multinational Company. You are
about to take telephone interview for a candidate suitable for your
company. How will you conduct this interview?
07
OR
Draft an application in response to the following, advertisement:
Wanted sales Representative, Willing to travel extensively to sell our
new Detergent in Ahmedabad and Kheda Districts. Salary
Commensurate with qualifications and experience. Write an
application without resume.
07
Q.3 Discuss different important strategies to improve Oral
presentations.
07
You live in a small university town. Last week, you drove to a big city
about two hours away to buy a new laptop at a good price. You
worked on the laptop all week and finished writing a long assignment
that is due shortly. However, this week, the laptop doesn't even switch
on. Write to the store. In your letter:
Tell the store where you live what happened
Explain the problem with the laptop
State what action you would like the store to take
07
OR
Q.3 Explain the main reasons for stage fear and illustrate the strategies
to overcome stage fear.
07
Assume the role of a mid-level manager of a small company. The
CEO, Rachael Barker, wants your views on a new computer network
she is considering. The current network is adequate, but the new one
will provide much greater capabilities for managing files, word
processing, and accessing the database.
Write a one-page memo in which you list the key factors that you
07
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believe must be taken into account in making the decision, and the
trade-offs that must be considered.
3. Write a brief memo, responding to this one:
Q.4 Discuss seven of effective communication. 07
Working as a marketing manager of leading mobile phone
manufacturing company, write a formal report to your company's
marketing vice-president on the reasons you have investigated for the
sudden fall in demand for your products in Indian market during last
three months. You may assume the necessary information.
07
OR
Q.4 Explain the possible causes for poor listening and how can it be
improved to be a good listener?
07
"Public Speaking requires special skills". Comment. There are several
activities involved in preparing for a Public Speech. Enumerate those
activities.
07
Q.5
CASE STUDY: The Farewell Speech
The vice-president of a company was being given a farewell by the
employees with whom he had worked for more than 25 years.
Camaraderie, reflections, sharing of thoughts and memories, lots of
wine, and plenty of food could sum up the mood of the party. The
CEO walked in to join the party and he was soon requested to deliver
a short speech looking at the mood and the spirit of the occasion. The
CEO, an eloquent speaker, stood up and delivered a great speech,
marked with touches of gentle humour, about life after retirement,
what the vice president meant to the company and to him personally,
how he had reached such heights and yet never compromised his
values, and that his exit would be a difficult space to fill in. as the
CEO spoke, all eyes were fixed on him. Most employees were
serious, watchful, and paying full attention. Some were clearly
indifferent.
A few proactive listeners, however, enjoyed every bit of what the
CEO said which was quite evident from their body language. Their
smiling faces, twinkling eyes, and occasional head nods, in agreement
with what the speaker said, were indicative of their level of
involvement and enjoyment. In other words, they had tuned
themselves to whatever the CEO was saying. However, midway
through his speech, the CEO sensed that his speech was becoming a
little too stretched, he cut short his speech and wished the vicepresident
all the good health and peace.
What happened in the case mentioned above? Explain. 07
Did everybody receive the message the same way? Why? 07
OR
Q.5 How should a CEO approach his speech preparation for such
preparation for such an occasion?
07

How do Listening skills differ according to place, person, and time?
Explain in the context of the above situation.
07