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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 3 EXAMINATION WINTER 2018
Subject Code:2830001 Date: 03/12/2018
Subject Name: Strategic Management
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
MCQ
6
Strategic management is mainly the responsibility of
1.
A. Lower management
B. Middle management
C. Top management
D. All of the above
2.
They have time based utility
A.
Goals
B.
Resources
C.
both and
D
None of the above
3.
Horizontal integration is concerned with
A.
Production
B.
Quality
C.
Product planning
D.
All of the above
4.
ETOP stands for
A.
environmental threat opportunity project
B.
environmental threat opportunity profile
C.
environmental treaty opportunity profile
D.
environmental threat optimum profile
5. Benchmarking is
A. Historical analysis
B. Competitive analysis
C. Re-engineering
D. All of the above
6.
BCG in BCG matrix stands for
A.
Boston Calmette Group
B.
British Consulting Group
C.
Boston Corporate Group
D.
Boston Consulting Group
Q.1

Strategy
Takeover
Operational Control
Core Competency
04
Q.1

Describe the six segments of the general environment.
04
Q.2

Discuss the four steps of external analysis process in detail. What does the firm intend to follow this process?
07

Discuss the concept of outsourcing using value chain analysis? Is it relevant in the current times?
07
OR

Write a short note on executive compensation. Give suitable examples.
07
2
Q.3

Discuss the concept of Balanced Scorecard.
07

Explain O Model of Above Average Returns with suitable examples and figure.
07
OR
Q.3

What are traditions and emerging motives that cause firms to expand internationally? Explain in detail.
07

Differentiate between vision and mission .Giving examples define the characteristics of a good vision and mission statement.
07
Q.4

Explain Porter's Five Force Model by taking an industry or a company of your choice.
07

Discuss corporate governance internal mechanisms.
07
OR
Q.4

High Performance Culture v/s Adaptive Culture
07

Explain the Blue Ocean Strategy as a special kind of offensive.
07
Q.5
Suresh Gupta was irritated and confused, after the meeting with Dinesh Sharma. Suresh was the chief of Gujarat Department Stores and Dinesh was regional store manager, in charge of stores of Ahmedabad, Rajkot and Surat. Three weeks earlier, Suresh has received a letter from Dinesh explaining that top management had decided on an MBO programme to help SDS improve its operational efficiency and profitability. The letter mentioned about linking stores managers' salary hikes, promotions etc to performance. The accompanying instructions required managers to list the objectives they achieved which were appropriate for their store and then to await the regional manager's review visit.
Suresh has done just what he was asked to do. In the meeting with his departmental managers, Suresh had chosen objectives that they all agreed were appropriate. All of the objectives represented performance levels that were improvements over the past year and were reasonably attainable, such as:
Increasing sales by Reducing Inventory losses by Improving Customer Service (i.e. 20% fewer complaints made to head office) and Reducing cash register shortages to 0.05 of sales.
Dinesh came late for the MBO review visit and stressed that there was little time. He quickly scanned the written statement of objectives which Suresh gave him, then explained that profit improvement was really what the home office was interested in. Senior management in Mumbai, running the GDS in over 18 major cities in India, decided that a 10% increase in profit would be a reasonable objective for Suresh store. This single objective, Dinesh explained, would facilitate the monitoring of performance by the head office and would also reduce the amount of information the store would have to submit.
Question
Does the MBO system at GDS meet the criteria for an effective programme? Why? Why not
Evaluate Suresh approach to objective setting.
14
OR
Q.5
Rohit Ltd was started 10 years back as company manufacturing auto parts with an investment of Rupees 5 crores by Rohit Kumar. He took over as its chief executive and is occupying the same position till date. Rohit an automobile engineer himself possessed rich experience of working abroad and in Hindustan Motors Ltd in India. He is dynamic and ready to take risk. He always emphasized on maintaining high quality standards. Initially, the products were supplied to automobile service centers all across the country. The market was small and the company suffered some losses. Eight years after its inception the company entered into an agreement with Maruti Udyog Ltd to
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manufacture and supply specific components for their small car. This agreement was a turning point for the company. Later the company was able to enter agreements with other companies entering India. The company is able to manage a growth rate of over 25% in last five years. Its turnover in the last financial year exceeded 800 crores. The overall market is also witnessing a very high growth rate. Rohit also possessed strong behavioural skills and allowed some autonomy and discretion to the senior managers of the company. A year back in an internal meeting Rohit felt that the company can grow still faster if it enters other markets outside India. Various options were analysed and efforts were made to discuss and negotiate with major manufacturers of the world. Getting some response from two manufacturers in European Union the company opened an office in London. Rohit closely monitored the day-to-day working of this office. He will also visit London every month to have first hand information about its working. However, as the company is growing it is becoming increasing difficult for him to manage this office. He also wants to expand further. He called a meeting with head of various departments.In the meeting following alternatives were considered for foreign market:
Continue to manufacture products in India and export them to other countries.
Initiate manufacturing activities in other countries.
Takeover existing manufacturers of the products.
a. Write a note on reasons for Rohit Ltd to open office in London?
b. What should be the strategy of the company in a high growth market? Why?
c. Make an analysis of various alternatives that are being considered for expanding in foreign markets?