Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 01- • EXAMINATION WINTER 2018
Subject Code: 2810005 Date: 29/12/2018
Subject Name: Principles of Management
Time: 10.30 am to 01.30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks
Q. No. Select an appropriate option from given multiple choice questions: 06
Q.1
1.
The famous book "The Philosophy of Management" was written by
A. Oliver Sheldon B. F. W. Taylor
C. Henry Fayol D. Urwick
2.
The concept of Bureaucracy was best explained by
A. Max Weber B. Elton Mayo
C. F. W. Taylor D. Koontz and O'Donnell
3.
Cross functional teams which work together to develop something new or to
accomplish a task for a defined period of time is
A. Permanent work teams B. Problem solving teams
C. Project teams D. None of the above
4.
Contingency or Situational approach developed by
A. Edward Freeman B. F W Taylor
C. George R Terry D. None of above
5.
Bhagavad-Gita is the summary of all Vedic philosophies and its arguments
on management sides focus mainly on
A.
Consideration, Generosity
Concern B.
The qualities of altruistic
person are- helpfulness
C. Unselfishness' humanitarian D. All of above
6.
Three basic levels of culture: artifacts, exposed values and Underlying
assumptions are mentioned by
A. Schein B. Harold Koontz
C. Mary Parker Follett D. Daniel R Gilbert Jr

Explain the following terms/concepts 04
1. Empowerment
2. Diversity
3. Freelance Leadership
4. Power
Q-1
Explain on Explain Creativity and Innovation
04
Explain advantages and disadvantages of Planning Premises in Business 07

Explain Henry Fayol's Principles of Management. Which of Principles do you observe
in use in organizations to day?
07
OR

Dhyana Technologies Inc. President wants to want to take a group decision along
With its employees for identifying new uses of technology. Advise Dhyana
Technologies President any two decision making techniques mentioning the
Potential benefits as well as limitations of each.
07
Q-3 What is planning? Limitation on planning.
07
Explain International Management and discuss importance of Global theory of
Management.
07
OR
Q-3 Discuss delegation of authority
07
Discuss various sources of recruitment and highlight features of electronic
recruitment including mobile phone android application of recruitment. 07
Q-4 Write short notes on Management By Objectives .
07
Write short notes on Line and Staff authority
07
OR
Q-4 What is decision making? What are the essential steps in rational decision- making?
07
Explain various types of management controlling systems in business organization
07
Q-5 Pritha Engineering Works Limited is major industrial machineries besides other
engineering products. It has enjoyed market preference for its Machineries because
of limited competition in the field. Usually there have been more orders than what
the company could supply. However, the scenario changed quickly because of the
entry of two new competitors in the field with foreign technological collaboration.
For the first time, the Company faced problem in marketing its products with usual
profit margin. Sensing the likely problem, the chief executive appointed Sachin Kumar,
B.E., M.B.A. as General Manager to direct the operations of industrial Machinery
division. Sachin Kumar had similar assignment abroad before coming back to India.
14
Sachin Kumar had a discussion with the chief executive about the nature of the problem
being faced by the company so that he could fix up his priority. The chief executive
advised her to consult various heads of department to have first hand information.
However, She emphasized that the company lacked an integrated planning system
while members of the Board of Directors insisted on introducing this in several
meetings both formally and informally. After joining as General Manager, Sachin
Kumar got briefings from the heads of all departments. She asked all heads to identify
major problems and issues concerning them. The marketing manager indicated that in
order to achieve higher sales, She needed more sales support. Sales people had no
central organization to provide sales support nor was there a generous budget for
demonstration teams which could be sent to customers to win business.
The production manager complained about the old machines and equipments used in
manufacturing. Therefore, cost of production was high but without corresponding
quality. While competitors had better equipments and machinery, Pritha Engineering
had neither replaced its age-old plant nor reconditioned it. Therefore to reduced the
cost, it was essential to automate production lines by installing new equipment.
However, a principal scientist in R&D indicated on one day that the director of
though very nice in his approach, did not emphasize on short-term research projects,
which could easily increase production efficiency by at least 20 per cent within a very
short period without any major capital outlay.
Questions
(1)Discuss the nature and characteristics of the problems in this case.
(2)What steps should be taken by Sachin Kumar to overcome these problems?
OR
Q-5 Shrikant has a position on the planning staff of a large company in a high technology
industry. Although he has spent most of his time on long range strategic planning for
the company, he has been appointed to a task force to reorganize the company. The
president and the board of directors are concerned that they are losing their competitive
position in the industry because of an outdated organization structure. Being an expert,
Shrikant convinced the task force that they should change the structure after
determining the environmental factors affecting the industry. They discovered that the
company is presently following the classic bureaucratic lines and they are competing
in highly dynamic uncertain environment which requires great deal of flexibility and
response to change.
Discussion questions
What type of organization structure and design do you think task force
should recommend?
Explain how contingency and system theory can contribute to this case.
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