Exam Details
| Subject | product and brand management | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | November, 2018 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 8 • EXAMINATION WINTER 2018
Subject Code: 4180508 Date: 22/11/2018
Subject Name: Product Brand Management
Time: 02:30 PM To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
"The product has to pass through various stages during its life" Discuss.
07
What is Brand Equity? Discuss key elements of successful Brand.
07
Q.2
Differentiate the POP and POD with suitable examples.
07
What is Marketing Research? Discuss the process of Marketing Research.
07
OR
What is Brand Extension? Discuss advantages and disadvantages of Brand Extension.
07
Q.3
Patanjali is going to launch new product in Cosmetics Product category help Patanjali to develop new Product in context to new product development process.
07
What is Branding? Discuss various branding strategies adopted by marketers.
07
OR
Q.3
What are the various ways to measure the Brand Equity?
07
Write a note on "Brand Value Chain"
07
Q.4
Define "Positioning". Explain various strategies of brand positioning with example of each one.
07
What is brand? Explain Consumer Base Brand equity (CBBE) model with appropriate diagram.
07
OR
Q.4
Write a note on "BCG Matrix" with example.
07
What is Brand Portfolio? Explain various types of Brand Portfolio in detail.
07
Q.5
Write a note on Brand Audit.
07
Products are different than Brand. Discuss.
07
OR
Q.5
Discuss the revitalization strategies and reinforcement strategies of a brand.
07
What is Global Marketing? How it is different than local marketing?
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 8 • EXAMINATION WINTER 2018
Subject Code: 4180508 Date: 22/11/2018
Subject Name: Product Brand Management
Time: 02:30 PM To 05:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
"The product has to pass through various stages during its life" Discuss.
07
What is Brand Equity? Discuss key elements of successful Brand.
07
Q.2
Differentiate the POP and POD with suitable examples.
07
What is Marketing Research? Discuss the process of Marketing Research.
07
OR
What is Brand Extension? Discuss advantages and disadvantages of Brand Extension.
07
Q.3
Patanjali is going to launch new product in Cosmetics Product category help Patanjali to develop new Product in context to new product development process.
07
What is Branding? Discuss various branding strategies adopted by marketers.
07
OR
Q.3
What are the various ways to measure the Brand Equity?
07
Write a note on "Brand Value Chain"
07
Q.4
Define "Positioning". Explain various strategies of brand positioning with example of each one.
07
What is brand? Explain Consumer Base Brand equity (CBBE) model with appropriate diagram.
07
OR
Q.4
Write a note on "BCG Matrix" with example.
07
What is Brand Portfolio? Explain various types of Brand Portfolio in detail.
07
Q.5
Write a note on Brand Audit.
07
Products are different than Brand. Discuss.
07
OR
Q.5
Discuss the revitalization strategies and reinforcement strategies of a brand.
07
What is Global Marketing? How it is different than local marketing?
07
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