Exam Details
| Subject | search engine techniques (set) | |
| Paper | ||
| Exam / Course | mca | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | May, 2019 | |
| City, State | gujarat, ahmedabad |
Question Paper
1
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA- SEMESTER EXAMINATION -SUMMER-2019
Subject Code:3650007 Date: 08-05-2019
Subject Name: Search Engine Techniques
Time:10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make Suitable assumptions wherever necessary.
3. Figures to the right indicate full marks
Q.1
With a suitable example discuss the searcher's intent in detail.
07
Differentiate between Paid search vs. Natural search Crawling vs. Indexing
07
Q.2
What is Keyword Cannibalization? What is its rank boosting factor?
07
What are business factors that affect search engine optimization plan?
07
OR
What is Real content? What sort of content a search engine look in a page?
07
Q.3
How to perform Image and Product search Optimization?
07
What are the different keyword research tools available in market? Explain any one.
07
OR
Q.3
Comment on "Determining Searcher Intent: A Challenge for Both Marketers and Search Engines"
07
What is SWOT analysis? What is SMART analysis?
07
Q.4
What are the steps needed to follow for determining keyword value and ROI?
07
Explain Root Domains, Subdomains, and Microsites and explain these terms in relation to SEO implementation.
07
OR
Q.4
What are new search trends? What is importance of new search trends?
07
What is XML sitemap? What is the use of sitemap? Give layout of XML sitemap.
07
Q.5
What is Clocking? Discuss ethical and unethical situations of clocking. And give some popular website examples which are using ethical clocking.
07
What is Semantic map? With Suitable example, Explain how semantic analysis helps in SEO?
07
OR
Q.5
How to audit an existing website to identify the SEO problem?
07
How search engine can survive under increased market saturation and completion?
07
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MCA- SEMESTER EXAMINATION -SUMMER-2019
Subject Code:3650007 Date: 08-05-2019
Subject Name: Search Engine Techniques
Time:10.30 am to 1.00 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make Suitable assumptions wherever necessary.
3. Figures to the right indicate full marks
Q.1
With a suitable example discuss the searcher's intent in detail.
07
Differentiate between Paid search vs. Natural search Crawling vs. Indexing
07
Q.2
What is Keyword Cannibalization? What is its rank boosting factor?
07
What are business factors that affect search engine optimization plan?
07
OR
What is Real content? What sort of content a search engine look in a page?
07
Q.3
How to perform Image and Product search Optimization?
07
What are the different keyword research tools available in market? Explain any one.
07
OR
Q.3
Comment on "Determining Searcher Intent: A Challenge for Both Marketers and Search Engines"
07
What is SWOT analysis? What is SMART analysis?
07
Q.4
What are the steps needed to follow for determining keyword value and ROI?
07
Explain Root Domains, Subdomains, and Microsites and explain these terms in relation to SEO implementation.
07
OR
Q.4
What are new search trends? What is importance of new search trends?
07
What is XML sitemap? What is the use of sitemap? Give layout of XML sitemap.
07
Q.5
What is Clocking? Discuss ethical and unethical situations of clocking. And give some popular website examples which are using ethical clocking.
07
What is Semantic map? With Suitable example, Explain how semantic analysis helps in SEO?
07
OR
Q.5
How to audit an existing website to identify the SEO problem?
07
How search engine can survive under increased market saturation and completion?
07
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