Exam Details
| Subject | technology and business | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | Gujarat Technological University | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | gujarat, ahmedabad |
Question Paper
Page 1 of 3
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 04 EXAMINATION SUMMER 2017
Subject Code: 2840008 Date: 01/06/2017
Subject Name: Technology and Business
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Objective Questions
06
1.
Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages. Which type of organizational informational culture is this?
A.
Information-Functional Culture
B.
Information-Discovery Culture
C.
Information-Sharing Culture
D.
Information-Inquiring Culture
2.
A small file deposited on a hard drive by a Website containing information about customers and their web activities is known as
A.
Click-stream
B.
Click-through
C.
Cookie
D
Web log
3.
Which of the following technologies is used in modern air conditioners to control the heating and cooling which enables saving energy by making system more efficient?
A.
Fuzzy Logic
B.
Neural Networks
C.
Expert Systems
D.
Genetic Algorithm
4.
A technology that directs customers to use touch-tone phones or keywords to navigate or provide information is
A.
Predictive Dialing
B.
Interactive Voice Response
C.
Automatic Call Distribution
D.
Call Scripting
5.
A virus that hides inside other software, as an attachment or downloadable file is known
A.
Worm
B.
Backdoor Program
C.
Trojan-horse
D.
Sniffer
6.
A US based company outsourcing its IT related activities to an Indian company is an example of
A.
Offshore Outsourcing
B.
Onshore Outsourcing
C.
Nearshore Outsourcing
D.
None of the above
Q.1
Define the following: 04
Digital Ink Software Piracy OLAP Phishing
Q.1
Explain the concept of Outsourcing. 04
Q.2
What is Business Intelligence? Discuss various components of Business 07
Intelligence.
Discuss how the scenario of an education industry has changed with the 07
application of IT. Explain in detail how IT can be used by an educational institute to empower itself.
Page 2 of 3
OR
Design a sample ERP system for a Management Education institute. 07
Q.3
Discuss various technologies used to authenticate and authorize; prevent 07
and resist; as well as detect and respond to Information Security breach.
Is monitoring of customers and employees ethical? What are the 07
technologies that companies are using to monitor customers? Also list Employee Monitoring Policy Stipulations.
OR
Q.3
Write a note on various types of computer hardware, software and 07
telecommunication devices.
Design a Customer Relationship Management system for any industry of your choice.
07
Q.4
Write a note on Knowledge Management System. 07
Discuss the role and applications of DSS and ESS for business/ industry of your choice. 07
OR
Q.4
Write a note on recent IT-related strategic positions in the organizations. 07
Discuss how IT can be used to improve the effectiveness/ efficiency of Supply 07
Chain Management of a Diary Industry or An apparel manufacturer (apply for any 1 of the industries, either for or for
Q.5
Macy's Inc:
Macy's, Inc., through its subsidiaries, operates approximately 800 department 14
stores in the United States. Its retail stores sell a range of merchandise, including adult and children's apparel, accessories, cosmetics, home furnishings, and housewares. Senior management has decided that Macy's needs to tailor merchandise more to local tastes, that the colors, sizes, brands, and styles of clothing and other merchandise should be based on the sales patterns in each individual Macy's store. For example, stores in Texas might stock clothing in larger sizes and brighter colors than those in New York, or the Macy's on Chicago's State Street might include a greater variety of makeup shades to attract trendier shoppers.
How could information systems help Macy's management implement this new strategy?
What pieces of data should these systems collect to help management make merchandising decisions that support this strategy?
Also list the various types of technologies that can be used by supermarkets like Big Bazaar and Tesco can utilize to empower their business.
OR
Q.5
Data warehouse: 14
Your industrial supply company wants to create a data warehouse where management can obtain a single corporate-wide view of critical sales information to identify best-selling products in specific geographic areas, key customers, and sales trends. Your
Page 3 of 3
sales and product information are stored in several different systems: a divisional sales system running on a Unix server and a corporate sales system running on an IBM mainframe. You would like to create a single standard format that consolidates these data from both systems. The following format has been proposed:
Product_ ID
Product_
Description
Cost_Per_
Unit
Units_Sold
Sales_Regions
Division
Customer_ID
The following are sample files from the two systems that would supply the data for the data warehouse:
Corporate Sales System
Product_ ID
Product_
Description
Unit_Cost
Units_Sold
Sales_Territory
Division
60231
Bearing, 4"
5.28
900245
Northeast
Parts
85773
SS Assembly Unit
12.45
992111
Midwest
Parts
Mechanical Parts Division Sales System
Prod_No
Product_
Description
Cost_Per_
Unit
Units_Sold
Sales_Region
Customer_ID
60231
4" Steel Bearing
5.28
900245
N.E
Anderson
85773
SS Assembly Unit
12.45
992111
M.W
Kelly Industries
1. What business problems are created by not having these data in a single standard format and how can a single data warehouse for the same be beneficial?
2. Should the problems be solved by database specialists or general business managers? Explain.
3. Who should have the authority to finalize a single company-wide format for this information in the data warehouse?
Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER 04 EXAMINATION SUMMER 2017
Subject Code: 2840008 Date: 01/06/2017
Subject Name: Technology and Business
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1
Objective Questions
06
1.
Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages. Which type of organizational informational culture is this?
A.
Information-Functional Culture
B.
Information-Discovery Culture
C.
Information-Sharing Culture
D.
Information-Inquiring Culture
2.
A small file deposited on a hard drive by a Website containing information about customers and their web activities is known as
A.
Click-stream
B.
Click-through
C.
Cookie
D
Web log
3.
Which of the following technologies is used in modern air conditioners to control the heating and cooling which enables saving energy by making system more efficient?
A.
Fuzzy Logic
B.
Neural Networks
C.
Expert Systems
D.
Genetic Algorithm
4.
A technology that directs customers to use touch-tone phones or keywords to navigate or provide information is
A.
Predictive Dialing
B.
Interactive Voice Response
C.
Automatic Call Distribution
D.
Call Scripting
5.
A virus that hides inside other software, as an attachment or downloadable file is known
A.
Worm
B.
Backdoor Program
C.
Trojan-horse
D.
Sniffer
6.
A US based company outsourcing its IT related activities to an Indian company is an example of
A.
Offshore Outsourcing
B.
Onshore Outsourcing
C.
Nearshore Outsourcing
D.
None of the above
Q.1
Define the following: 04
Digital Ink Software Piracy OLAP Phishing
Q.1
Explain the concept of Outsourcing. 04
Q.2
What is Business Intelligence? Discuss various components of Business 07
Intelligence.
Discuss how the scenario of an education industry has changed with the 07
application of IT. Explain in detail how IT can be used by an educational institute to empower itself.
Page 2 of 3
OR
Design a sample ERP system for a Management Education institute. 07
Q.3
Discuss various technologies used to authenticate and authorize; prevent 07
and resist; as well as detect and respond to Information Security breach.
Is monitoring of customers and employees ethical? What are the 07
technologies that companies are using to monitor customers? Also list Employee Monitoring Policy Stipulations.
OR
Q.3
Write a note on various types of computer hardware, software and 07
telecommunication devices.
Design a Customer Relationship Management system for any industry of your choice.
07
Q.4
Write a note on Knowledge Management System. 07
Discuss the role and applications of DSS and ESS for business/ industry of your choice. 07
OR
Q.4
Write a note on recent IT-related strategic positions in the organizations. 07
Discuss how IT can be used to improve the effectiveness/ efficiency of Supply 07
Chain Management of a Diary Industry or An apparel manufacturer (apply for any 1 of the industries, either for or for
Q.5
Macy's Inc:
Macy's, Inc., through its subsidiaries, operates approximately 800 department 14
stores in the United States. Its retail stores sell a range of merchandise, including adult and children's apparel, accessories, cosmetics, home furnishings, and housewares. Senior management has decided that Macy's needs to tailor merchandise more to local tastes, that the colors, sizes, brands, and styles of clothing and other merchandise should be based on the sales patterns in each individual Macy's store. For example, stores in Texas might stock clothing in larger sizes and brighter colors than those in New York, or the Macy's on Chicago's State Street might include a greater variety of makeup shades to attract trendier shoppers.
How could information systems help Macy's management implement this new strategy?
What pieces of data should these systems collect to help management make merchandising decisions that support this strategy?
Also list the various types of technologies that can be used by supermarkets like Big Bazaar and Tesco can utilize to empower their business.
OR
Q.5
Data warehouse: 14
Your industrial supply company wants to create a data warehouse where management can obtain a single corporate-wide view of critical sales information to identify best-selling products in specific geographic areas, key customers, and sales trends. Your
Page 3 of 3
sales and product information are stored in several different systems: a divisional sales system running on a Unix server and a corporate sales system running on an IBM mainframe. You would like to create a single standard format that consolidates these data from both systems. The following format has been proposed:
Product_ ID
Product_
Description
Cost_Per_
Unit
Units_Sold
Sales_Regions
Division
Customer_ID
The following are sample files from the two systems that would supply the data for the data warehouse:
Corporate Sales System
Product_ ID
Product_
Description
Unit_Cost
Units_Sold
Sales_Territory
Division
60231
Bearing, 4"
5.28
900245
Northeast
Parts
85773
SS Assembly Unit
12.45
992111
Midwest
Parts
Mechanical Parts Division Sales System
Prod_No
Product_
Description
Cost_Per_
Unit
Units_Sold
Sales_Region
Customer_ID
60231
4" Steel Bearing
5.28
900245
N.E
Anderson
85773
SS Assembly Unit
12.45
992111
M.W
Kelly Industries
1. What business problems are created by not having these data in a single standard format and how can a single data warehouse for the same be beneficial?
2. Should the problems be solved by database specialists or general business managers? Explain.
3. Who should have the authority to finalize a single company-wide format for this information in the data warehouse?
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