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Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (INTEGRATED) SEMESTER- 04 • EXAMINATION SUMMER 2017
Subject Code: 4140502 Date: 26/05/2017
Subject Name: Strategic Management
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1

What is Strategic Management? Explain the Strategic Management Process.
07

Explain the term Vision. Describe the Characteristics of accurately framed vision statement.
07
Q.2

Explain Value Chain Analysis of any industry of your choice.
07

Explain PEST analysis as a method of External Environment Analysis.
07
OR

Explain the Five Forces Analysis given by Porter.
07
Q.3

Write a note on Diversification as a Corporate Strategy.
07

Explain Cost Leadership as a business level strategy with appropriate example.
07
OR
Q.3

Write a note on Differentiation as a business level strategy.
07

What do you mean by Functional Strategy? Justify its importance in Strategic Management Process.
07
Q.4

Write a note on Merger Acquisition as a consolidation strategy.
07

"Good Strategy Good Strategy implementation Good Strategic Management" Explain this statement.
07
OR
Q.4

What do you mean by Corporate Culture? What is importance of culture in Strategic Management?
07

Explain the steps in Strategy Formulation.
07
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Q.5

Explain Matrix Organisation Structure.
Write a brief note on Internal Factor Analysis Summary (IFAS)
03
04

Explain any three Characteristics of Mission Statement.
Explain any 2 Corporate level strategy.
03
04
OR
Q.5

Explain functional Organization Structure.
Why value chain of rival companies differs?
03
04

Define these three terms Objectives, Goals and Competitive advantage
Explain horizontal Vertical Integration as corporate strategy.
03
04