Seat No.: Enrolment
GUJARAT TECHNOLOGICAL UNIVERSITY
M. Pharm SEMESTER II • EXAMINATION SUMMER 2017
Subject code: 1921602 Date: 31/05/2017
Subject Name: Pharm. Management -II
Time: 10:30 AM to 01:30 PM Total Marks: 80
Instructions:
1. Attempt any five questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1

Discuss importance of production planning quality control in product lifecycle.
06

Discuss R D significance in development of quality products.
05

Describe in brief production line job balancing.
05
Q.2

Discuss the role of store keeping inventory management.
08

Describe economic policy, production capacities, manufacturing economics role in production management.
08
Q.3

Describe various motives for sales promotion for maintaining product market demand.
06

Write applications of PERT CPM chart.
05

Discuss factors influencing in selection of plant location.
05
Q.4

Discuss recent advances in packaging for improvement product market demand stability.
06

Describe good warehousing practices its advantages
05

Describe various advance concepts in marketing.
05
Q.5

Discuss product management through corporate management strategy in concern to pharmaceutical industries.
08

Describe various tools techniques for productivity management.
08
Q. 6

Write a detail note on market demand sales forecasting.
10

Discuss in brief: product differentiation addition of product line.
06
Q.7

Write a note on marketing research techniques.
06

Describe non- sterile product layout functional layout with respect to tablets production unit.
05

Write importance of SWOT analysis.
05