Seat No.: Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
B.PHARM SEMESTER- VII • EXAMINATION SUMMER 2017
Subject Code: 2270009 Date: 10/05/2017
Subject Name: Pharmaceutical Marketing Management
Time: 02:30 PM to 05:30 PM Total Marks: 80
Instructions:
1. Attempt any five questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1

Write a note on Pharmaceutical market size and growth factors.
06

Discuss about various types and methods of communication.
05

Explain the roll of pharmaceutical marketing within organization and medical
profession.
05
Q.2

Explain 4P's life cycle in detail.
06

Explain Ethical marketing Franchise marketing.
05

Explain the applications of IT and Management information system for efficient marketing.
05
Q.3

Write about requirement of Wholesale Retail medical store.
06

Explain implication of patents trademarks on marketing.
05

Write a note on DPCO.
05
Q.4

Write about Registration of drugs in India
06

Write a note on Pharmacovigilance program of India.
05

Explain implications of patents and trademarks on marketing.
05
Q.5

Write strategic marketing techniques for API, OTC Prescription Drugs.
06

Write about Marketing organization structure in pharma company.
05

Describe the role of Pharmexcil and other Govt. institutions in International
Marketing.
05
Q. 6

What are the Marketing distribution strategy in International market.
06

Write about medical advertisement.
05

Write about Sales forecasting targeting.
05
Q.7

Describe the steps to be taken for efficient International Marketing.
06

What do you mean by prescription research? Explain in detail.
05

Discuss the role of medical representatives in pharmaceutical marketing.
05