INDIAN INSTITUTE OF MATERIALS MANAGEMENT
Post Graduate Diploma in Materials Management
Graduate Diploma in Materials Management
PAPER No. 12
Packaging Distribution
Date 17.06.2017 Max. Marks :100
Time 10.00 a.m to 1.00 pm Duration 3 Hrs.
Instructions:
1. From Part A Answer all questions (compulsory). Each sub questions carries 1 mark. Total 32 Marks
2. From Part B Answer any 3 questions out of 5. Each question carries 16 marks. Total 48 Marks
3. Part C is a case study (compulsory) with questions. Read the case study carefully and answer the questions
Total: 20 Marks
4. Please read the instructions given in the answer sheet
PART A 32 marks
Attempt all questions. Each sub questions carries 1 mark
Q. 1. Fill in the blanks. (Do not reproduce the statement) 8 marks
Causes of product damage result from transportation and
ii) packaging materials are secondary packaging materials.
iii) ESD stands for
iv) The coefficient of is related to the slip properties of plastic.
Impulsive purchase of retail products heavily depends on
vi) If a food item is sold by a name which belongs to another article of food it is said to be
vii) The path through which goods and services travel from the manufacturer to the consumer is known as
viii) is the a ship takes from its intended course.
Q. 2. State True or False. (Do not reproduce the statement). 8 marks
Packaging affects the purchase decision of the buyer.
ii) Blister packaging is used for product that are not heavy and that needs moisture protection.
iii) Pallet rack is a catalogue items.
June 2017
iv) Packaging of several related products in one package is known as unitization.
Packaged mineral water is considered to be food.
vi) Agent intermediaries take title while merchant intermediaries do not.
vii) Contract carriers provide services for select customers.
viii) Trip lease is a long term leasing of containers.
Q.3. Choose correct answer from the multiple choices 8 marks
Palletized goods is an examples of which function of packaging
Unitization Protection
c)Containment Apportionment
ii) Selection of packaging materials depends on all of the following factors except
Transportation storage methods Product specifications
Climate culture Market position
iii) Material handling is concerned with all of the following except
Motion Time
Quality Space
iv) Which of the following is not a type of polyethylene?
LDPE HDPE
LLDPE EHDPE
Which of the following is not a marketing function of packaging?
Preservation Attraction
Promotion Differentiation
vi) Who among the following does not influence transport decision
Shipper Bank
Carrier Consignee
vii) A vessel that operates on fixed route between two ports is called
Tramp vessels Conference line
Liner vessels Independent line
viii) Who among the following is not a party to bill of exchange?
Exporter Importer
The payee Customs
Q.4.Match A and B 8 marks
A B
Apportionment Shelf life
Fragile items Direct distribution
WVTR Consumer size
Industrial market Cushioning
Stowability Intermodal transport
Unit load Imported goods
Containerization Space utilization
Bill of entry Single entity
PART B
Answer any 3 questions out of 5. Each question carries 16 marks
Q.5. Explain the functions of packaging.
What is package cushioning? Explain the characteristics of cushioning materials.
Q.6. Explain the elements of packaging cost and packaging economics.
Explain the label declarations requirement as per SWMA rules.
Q. 7. What are the steps required to identify distribution costs?
Explain the transportation economics.
Q.8. Explain in your own words palletization and containerization.
Compare air cargo and ocean cargo.
Q.9. Write short notes on any four
Bar codes
Tramp vessels
Distribution audit
Apportionment
Bundling
PART C 20 marks
Q. 10) Case Study- compulsory
Before 1992, Goodyear took a hard-line approach to negotiating with transportation providers, focusing only on rates. The negotiation process was really an "annual rate battle" that consumed a great deal of time in terms of preparation and the actual negotiation process. Then Richard Adante, vice president of materials management for Goodyear realized how unproductive this approach was. "We realized there could be strength in sharing information, " he says, "and developing a relationship where each party knew more about the other's operation…… we realized that how we worked impacted their business and cost structure."
Goodyear thus developed the following negotiating strategy:
1. Establish three-year, firm price LTL contacts.
2. Consolidate domestic LTL carriers, giving preferred carriers greater volume.
3. Pursue open-book negotiations with each party, studying the processes of each for ways to reduce total system costs.
While this innovative approach was initially not well received by carriers, Yellow Freight System responded. The two firms established a joint steering committee to reduce costs, agreeing that it would be dissolved after one year if either side was dissatisfied. They worked together to establish key indicators of the success of the relationship. The chosen indicators included:
Yellow Freight's operating ratio.
Percent of on-time delivery compared with Yellow Freight's average.
Average days in transit
Transfer data: cost per bill, per cwt.
Pickup and delivery cost data: per bill, per cwt.
The relationship has progressed very positively. The two-way information sharing and joint management of continuous improvement efforts have created a commitment to the project and relationship.
Questions:
Elaborate what was the learning from this case study.
What was the need for Goodyear to develop a relationship with transport providers?
Evaluate Goodyear's negotiating strategy for LTL carrier and how it is going to benefit Goodyear.
Comment on the indicators identified for evaluating the relationship.