(Directorate of Distance Education)

Note: Answer all the Five sub-questions and each sub-questions carries 2 marks. Answer
to each sub-question shall be in not more than six sentences. 5 X 2 10
1. What are channel strategies?
Define Global Corporations.
Identify the marketing support agencies in global markets.
What do you mean by market dynamics?
Define Values.
Note: Answer any Three of the following questions and each question carries 10 marks.
Answer to each question shall be in not more than five pages. 3 x 10 30
2. Discuss the major functions performed by global market agencies.
3. Briefly explain the control and administrative system in place to monitor
international marketing activities in India.
4. Describe the functions of Logistics and Channel Mangers in promoting Global
Trade.
5. Explain how cross cultural values influence International Market Dynamics.
6. Explain the important factors considered while selecting international markets.
Note: Answer any Two questions and each question carries 15 marks. Answer to each
question shall be in not more than eight pages. 2 x 15 30
7. "All global markets are not conducive for trade". Elucidate with suitable
examples.
8. What are the major challenges faced by international trading houses? Discuss.
9. Assuming yourself as a manager of Export Oriented Company, design an
appropriate control and administrative systems for managing multinational
business activities of your business.
a. This section is only for the students of New Scheme with 20 internal assessment
marks
b. Answer any One question and it carries 10 marks. Answer to the question shall be in
not more than five pages. 1 x 10 10
10. Discuss the ethical and social issues faced by contemporary marketing managers.
11. Explain the different types of transfer price determination.