(Directorate of Distance Education)
Note: Answer all the Five sub-questions and each sub-questions carries 2 marks. Answer
to each sub-question shall be in not more than six sentences. 5 X 2 10
1. Define Marketing.
What is macro environment?
What is corporate marketing?
Define Marketing Audit
Define Consumerism.
Note: Answer any Three of the following questions and each question carries 10 marks.
Answer to each question shall be in not more than five pages. 3 x 10 30
2. Explain the importance of marketing research in the present business world.
3. What do you mean by new product development? What are the factors that
contribute to the success or failure of new product?
4. Critically examine the role and relevance of different influencing factors on
pricing decisions.
5. Define Market Segmentation. Explain the different bases for segmentation of
market for consumer goods.
6. Define Product Life Cycle. Describe how marketing strategies differ from one
phase to another of PLC.
Note: Answer any Two questions and each question carries 15 marks. Answer to each
question shall be in not more than eight pages. 2 x 15 30
7. Define services. Trace out the reasons for recent growth of services market.
8. Write an analytical note on Marketing Performance.
9. Discuss the management of product support services.
a. This section is only for the students of New Scheme with 20 internal assessment
marks
b. Answer any One question and it carries 10 marks. Answer to the question shall be in
not more than five pages. 1 x 10 10
10. Write an explanatory note on consumerism in 21st century.
11. How do micro environmental factors affect marketing polices, decisions and
strategies