Total No. of Questions 10] [Total No. of Pages 01
BBM/BBA DEGREE EXAMINATION, MAY 2018
Third Year
BUSINESS COMMUNICATION
Time 3 Hours Maximum Marks :70
Answer any five questions.
All questions carry equal marks.
× 14 70)
Q1) What is informal communication? Discuss the utility of informal
communication for an organization. What are its advantages and limitations?
Q2) What are effective listening skills and their advantages? Also highlight the
importance of feedback skills.
Q3) What are different functions of business letter?
Q4) Explain the definition of communication and its significance to management.
Q5) What are the barriers to communication? What do you think is the most
important?
Q6) Discuss the structure and various types of reports.
Q7) Give details of how would you draft an advertisement.
Q8) What do you mean by Non-verbal communication? Discuss its various types.
Q9) Describe the basic model of communication.
Q10)Write a short notes on:
House journals
Notice reports
Memos