Total No. of Questions 18] [Total No. of Pages 02
M.C.A. DEGREE EXAMINATION, MAY 2018
(Second Year)
E-COMMERCE
Time 3 Hours Maximum Marks 70
SECTION A × 15 45)
Answer any THREE questions
Q1) Discuss Early Business Information Interchange efforts.
Q2) List and briefly define Identifying Web Presence Goals.
Q3) Explain briefly regarding Digital Token-Base e-Payment System.
Q4) Explain briefly regarding Customer Relationship Management.
Q5) Explain the Importance of Data Warehouse for an Organization.
SECTION B × 4 20)
Answer any FIVE questions
Q6) Discuss advantages and disadvantages of E-commerce.
Q7) Explain Network Routers and Switches.
Q8) Discuss about Online Marketing.
Q9) Explain the need of E-advertising.
Q10) Explain converting between different bit lengths.
Q11) Give some reasons for using e cash.
Q12) Explain Seven way to Reduce Inventory.
Q13) Explain briefly regarding Data Mining.
SECTION C × 1
Answer ALL questions
Q14) What is the importance of Search Engine?
Q15) What Markup Languages and the Web?
Q16) What is branding?
Q17) Define Privacy.
Q18) Give some examples of Encryption Technique.