Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | pg diploma in marketing management | |
| Department | ||
| Organization | acharya nagarjuna university-distance education | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | new delhi, new delhi |
Question Paper
Total No. of Questions 10] [Total No. of Pages :01
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2018
BUSINESS MARKETING MANAGEMENT
Marketing Management
Time 3 Hours Maximum Marks 70
Answer any five questions.
All questions carry equal marks
Q1) Examine the impact of consumerism on marketing.
Q2) Explain importance of branding and packaging in marketing.
Q3) Explain various stages in product-life-cycle.
Q4) Examine the need and importance of marketing Research.
Q5) Explain various types of positioning strategies.
Q6) Explain the concept, importance and objectives of pricing.
Q7) What is the role of marketing in service sector?
Q8) What is marketing audit? Discuss its objectives.
Q9) Explain various sales promotion methods.
Q10) Discuss about Marshallian model of consumer behavior.
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2018
BUSINESS MARKETING MANAGEMENT
Marketing Management
Time 3 Hours Maximum Marks 70
Answer any five questions.
All questions carry equal marks
Q1) Examine the impact of consumerism on marketing.
Q2) Explain importance of branding and packaging in marketing.
Q3) Explain various stages in product-life-cycle.
Q4) Examine the need and importance of marketing Research.
Q5) Explain various types of positioning strategies.
Q6) Explain the concept, importance and objectives of pricing.
Q7) What is the role of marketing in service sector?
Q8) What is marketing audit? Discuss its objectives.
Q9) Explain various sales promotion methods.
Q10) Discuss about Marshallian model of consumer behavior.