Exam Details
| Subject | consumer behaviour and marketing research | |
| Paper | ||
| Exam / Course | pg diploma in marketing management | |
| Department | ||
| Organization | acharya nagarjuna university-distance education | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | new delhi, new delhi |
Question Paper
Total No. of Questions 10] [Total No. of Pages 01
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2018
MARKETING MANAGEMENT
Consumer Behaviour and Marketing Research
Time 3 Hours Maximum Marks :70
Answer any five questions.
All questions carry equal marks.
Q1) Define 'consumer'. Explain diversity of consumer behaviour.
Q2) How does the environment impact the marketing decisions? Explain.
Q3) Explain consumer behaviour models.
Q4) What are the limitations of marketing research?
Q5) How does learning influence consumer behaviour? Explain.
Q6) Write the major steps in designing a research problem.
Q7) What are the techniques for analyzing data?
Q8) What are the sources of customer dissatisfaction?
Q9) Explain the concept and need for consumer behaviour.
Q10) Describe the profile of the Indian consumer.
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2018
MARKETING MANAGEMENT
Consumer Behaviour and Marketing Research
Time 3 Hours Maximum Marks :70
Answer any five questions.
All questions carry equal marks.
Q1) Define 'consumer'. Explain diversity of consumer behaviour.
Q2) How does the environment impact the marketing decisions? Explain.
Q3) Explain consumer behaviour models.
Q4) What are the limitations of marketing research?
Q5) How does learning influence consumer behaviour? Explain.
Q6) Write the major steps in designing a research problem.
Q7) What are the techniques for analyzing data?
Q8) What are the sources of customer dissatisfaction?
Q9) Explain the concept and need for consumer behaviour.
Q10) Describe the profile of the Indian consumer.