Total No. of Questions 08] [Total No. of Pages 02
EXECUTIVE M.B.A. DEGREE EXAMINATION, MAY 2018
First and Second Years
INFORMATION MANAGEMENT AND COMPUTER APPLICATIONS
Time 3 Hours Maximum Marks :70
SECTION A
Answer any three questions. x 5 15)
Q1) Spreadsheet software.
Computer based inventory system.
Computer viruses.
COBOL
System analysis.
MIS
SECTION B
Answer any three questions. x 15 45)
Q2) Explain uses of personal computers.
Q3) Explain about computer based financial system.
Q4) What are the social dimensions of computerization?
Q5) What do you understand by management information and control systems?
Q6) Discuss application of COBOL.
Q7) Write about programming languages.
SECTION C
(Compulsory)
Q8) Case Study:
Korean car manufacturer Kia Motors started selling in the North American
market, promising high-quality vehicles at prices well below the competition. In
1994, Kia sold 12,000 cars, and by 2004, Kia had sold 2,70,000 cars. From a
marketing end standpoint, Kia has been a phenomenal success. But until 2002
Kia ranked at the bottom of J.D. Power and Associates' annual initial-quality
survey of new vehicle owners. In 1997 when the average North American car
had 1.1 defects per vehicle, Kia had 2.75. In 2002 Kia had improved to 2.12
defects per vehicle, but the industry average was 1.33. Kia had a long way to go,
and it was affecting its ability to sell cars, retain customers, and keep operational
costs down.
Like all manufacturers of vehicles sold in North America, Kia had to create a
system by December 2003 to report any defects, accidents, or injuries
involving its vehicles to the U.S. National Highway Traffic Safety
Administration (NHTSA). Kia Motors uses a manufacturing and production
system to help in identifying sources of defects in their automobiles. Kia uses the
information from the system to improve its production processes to eliminate or
reduce defects. Improving vehicle quality lowers Kia's costs for warranty repairs
while increasing customer satisfaction.
Why was it so difficult for Kia to identify sources of defects in the cars it
produced?
What was the business impact of Kia not having an information system to
track defects?
What management, organization and technology issues did Kia have to
address when it adopted its new quality control system?