Total No. of Questions 08] [Total No. of Pages 02
EXECUTIVE M.B.A. DEGREE EXAMINATION, MAY 2018
First and Second Year
A-MARKETING
Global Marketing
Time 3 Hours Maximum Marks :70
SECTION A
Answer any three questions. x 5 15)
Q1) International markets.
Legal environment.
Export policy.
Global marketing manager.
Market research.
FTZs
SECTION B
Answer any three questions. x 15 45)
Q2) Explain the scope of International Markets.
Q3) Explain the framework of economic environment.
Q4) Discuss documentation procedure for import and export.
Q5) Explain in detail the International pricing policy.
Q6) State the advantages of International Market research.
Q7) Discuss planning, coordination and controlling of International Markets.
SECTION C
(compulsory)
Q8) Case Study
Vits Foods Pvt. Ltd. manufacture biscuits, chocolates and drinking chocolates.
They started business sixty years back in the small scale. By hard work the
company has reached the present level of turnover at Rs.300 lacs.
Against the large scale competition from 'Britannia' and the
company has performed well. The prime consideration is given to the quality of
the product. It has, however, been noticed that company is yet to accept the
concept of professional management fully. The company should do even better
than what they are doing presently but for the inadequate marketing strategies.
Mr. R.Mishra marketing Manager was thinking of making a big entry into the
markets for 'food drinks'. For last one year or so, lie was noticing the high
pitched advertisements coming on T.V. from such brands Boost, 'Complan' and
'Nutramue'. He was particularly impressed by the advertisement approach used
by the latter. Mr.R.Mishra, however, felt that he must offer some new concept in
the product formulation as against the traditional one. In his own family as well
as others he had found that the present product in granule or poweter form posed
quite a few problems. The main one was that of spoilage if a wet spoon is used.
The product used to get solidified. Using a can for packaging also increased the
cost. In consultation with his R D manager, Mr. R. Mishra; he was
contemplating the development of food drink in a paste form. This should be
offered in plastic or aluminium tube.
Questions:
How would you test this concept for acceptability?
How would you position the product in the market? and
Do you think the new concept of product formulation will meet consumer
expectations?