Total No. of Questions 08] [Total No. of Pages 02
M.B.A. years) DEGREE EXAMINATION, MAY 2018
Second Year
HOSPITAL ADMINISTRATION
Strategic Management
Time 3 Hours Maximum Marks :70
SECTION A
Answer any three questions. x 5 15)
Q1) Nature of strategic management.
Mission.
Ethics in hospitals.
Operating environment in the hospital.
Diversification.
Six sigma.
SECTION B
Answer any three questions. x 15 45)
Q2) Explain steps involved in strategic management.
Q3) Discuss various factors involved in formulating the vision.
Q4) Explain factors influencing business under economic environment.
Q5) Describe various elements of value chain analysis in hospitals.
Q6) What is strategic alliance? Explain its forms and advantages.
Q7) Explain strategic evaluation by using BCG matrix.
SECTION C
(Compulsory)
Q8) Case Study:
Mr. Palani, Chairman of a company just had a discussion with a group of local
people. The group known as 'Council for Environmental Action' demanded an
immediate reduction of the pollutants thrown into the air by the plants of the
company. Mr. Palani had explained the company's policy of gradual reduction of
pollutants and promised to study the matter further. But the group has not
satisfied and asked for another meeting in a week time. Mr. Palani reluctantly
agreed.
Suggest a suitable proposal to present before the group in the next meeting to
convince it totally.