Total No. of Questions 08] [Total No. of Pages 02
M.B.A. DEGREE EXAMINATION, MAY 2018
Second Year
RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS
Time 3 Hours Maximum Marks :70
SECTION A
Answer any three questions. x 5 15)
Q1) Concept of research
True experimental research
Snowball sampling
Nominal scale
Likert scale
Graphic Representation
SECTION B
Answer any three questions. × 15 45)
Q2) What is Hypothesis? How is it tested?
Q3) Explain the research designing process.
Q4) Describe the factors influencing sample size.
Q5) Write a detailed note on systematic sampling.
Q6) What are the various types of scales?
Q7) What are the principles in classification of data?
(DBUS25)
SECTION C
(Compulsory)
Q8) Case study:
Study the following case and answer the questions given at the end:
You have a market research organization which does work for a lot of
multinational companies. A new company, yet unknown in India, is entering the
Indian market with its colour televisions and other latest audio-video products.
Your brief includes:
Find out the total market for these products and how this market is growing.
Find out what characteristics different types of people look at when buying
these products.
For this at least ten big and ten small cities are to be covered.
At least 10,000 people from a cross-section of all types of employments and
age groups should be covered (including housewives). Children may be
excluded from this sample.
Questions:
You are required to make a questionnaire to find out the target consumer
which they should be targetting for their products.
What process would you like to adopt for developing the research plan?
How would you ensure that all the levels of people (both age and
employmentwise) are well represented?