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P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.………………….
First Semester B.Com. Degree Examination, November 2016
First Degree Programme under CBCSS
Complementary Course (for Commerce)
AUCO131: Managerial Economics
Common for Regular 2016 Admn. and Improvement 2015 Admn.
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. Define 'Managerial Economics'.
2. What is forecasting of demand
3. What is opportunity cost
4. What do you mean by macro economics
5. Give an example of price discrimination.
6. What do you meant by iso quant curves
7. What is meant by product line
8. What is cross elasticity of demand
9. Name the different phases of business cycle.
10. What is substitution effect
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, each in a short paragraph not exceeding 50 words.
11. What do you mean by Autonomous demand and Derived demand
12. Define the term decision making.
13. What is Giffen's Paradox
14. What is shift in demand
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15. What do you mean by Delphi method of demand forecasting
16. What do you mean Demand Function
17. What do you mean by economies of scale
18. How do you construct an iso cost curve
19. Give the difference between market penetration and market skimming.
20. What are the symptoms of product maturity
21. What are leading indices
22. State the law of diminishing returns.
2 16 Marks)
SECTION C
Answer any SIX questions, each in a paragraph not exceeding 120 words.
23. What are the different responsibilities of a managerial economist
24. Explain the various economic theories in business decisions.
25. Why does a demand curve slopes downward
26. What are the different types of price elasticity of demand
27. Explain the various factors determining elasticity of demand.
28. Briefly explain the various steps in demand forecasting.
29. Explain the various internal economies associated with scale of operation.
30. Describe the various properties of isoquant curves.
31. State the various objectives of pricing policy.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Describe the various theories of trade cycle.
33. Explain various techniques of demand forecasting.
34. Describe the various ways by which income elasticity can be measured. Also explain the different types of income elasticity.
35. Describe the factors determining demand of a product.
15 30 Marks)