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P.T.O
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.…………………
Fifth Semester B.Voc. Degree Examination, November 2016
First Degree Programme under CSS
General Course XIV (for Tourism Hospitality Management)
AUTH562: Business Research Methods
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. Explain exploratory research.
2. What is sampling
3. What do you mean by references
4. What is applied research
5. What is probability sampling
6. What are the measures of central tendency
7. Explain hypotheses.
8. What is simulation
9. What is observation
10. What is deduction
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, not exceeding a paragraph of 50 words.
11. Define research.
12. What is research design
13. Explain focused interview.
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14. What is Sociometry
15. What is tabulation
16. Distinguish between case study and survey.
17. What is snowball sampling
18. What is the purpose of review of literature
19. Explain the differences between pilot study and pre tests.
20. What is expost facto research
21. What are the tools for data collection
22. List any four sources of secondary data.
2 16 Marks)
SECTION C
Answer any SIX questions, in a page of 100 words.
23. Explain the characteristics of a good questionnaire.
24. Explain the types of non-probability sampling.
25. Discuss the contents of a research plan.
26. Explain the merits and demerits of mail survey.
27. Explain the interview process.
28. Differentiate between participant and non participant observation.
29. Explain the tools used for collecting primary data.
30. Discuss the characteristics of research.
31. Explain the different kinds of variables.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Define a research report. Also explain its types and contents of a good report.
33. What is correlation What are the various types of correlation and its uses
34. Explain the different stages of research.
35. What is a hypothesis Explain its types and process of setting a hypothesis.
15 30 Marks)