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P.T.O
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.…………………
Third Semester B.Voc. Degree Examination, November 2016
First Degree Programme under CSS
Skill Course X (for Tourism Hospitality Management)
AUTH372: Event Management
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. Define event management.
2. Name the largest event in Hollywood.
3. What is event proposal.
4. What is the protocol of dress for occasions.
5. What are the different types of event audiences
6. What is Umbrella event
7. What is the core of event marketing
8. What is event promotion
9. What are the objectives of events
10. Name a few possible risks associated with an event.
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, not exceeding a paragraph of 50 words.
11. Write down the various key elements of an event.
12. What do you mean by planning an event
13. Explain the different types of events.
14. Mention the characteristics of events.
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15. What are the factors which helps to establish the objectives of an event
16. Name the types of table and seating layouts for an event.
17. What is Gantt Charts
18. How to select a venue for the event.
19. What do you mean by theme of an event
20. Mention the guidelines for preparing a press release for the event.
21. What is the role of internet in event management
22. What is the importance of events
2 16 Marks)
SECTION C
Answer any SIX questions, in a page of 100 words.
23. Examine the structure of events.
24. What do you mean by property creation in managing events
25. Mention the importance of event promotion and the components involved in event promotion
26. Give an account of the technological innovations in event marketing.
27. Explain the duties and responsibilities of Event manager.
28. Mention the areas in which training is given to event staff.
29. Explain the procedures to be developed to meet the safety and security standards for an event.
30. Explain the unique characteristics of events.
31. What do you mean by Exhibition event Explain its advantages.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Identify the risks associated with events.
33. Explain in detail the various tools used for presenting information's to the clients.
34. Elucidate the various activities involved in the event management flow.
35. Mention the members involved in an event management team.
15 30 Marks)