(Pages 1716
P.T.O
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.…………………
Third Semester B.Voc. Degree Examination, November 2016
First Degree Programme under CSS
Skill Course XI (for Tourism Hospitality Management)
AUTH373: Resort Management
for 2014 Admissions Improvement Only
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. What are Hill Resorts
2. Explain Marinas.
3. What do you meant by Back office in a Resort
4. Define the term Resort Marketing.
5. Write about Marketing Strategy.
6. Explain Check in.
7. Define a Spa.
8. What do you mean by a Safari
9. Discuss the security measures in a Resort.
10. Explain the term visitor profile in a resort and its importance.
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, not exceeding a paragraph of 50 words.
11. Differentiate Hill resorts and beach resorts.
12. Explain how the weather at the tourist destination influences the resort business
13. Give a brief description of food and beverage facilities in a resort.
14. What do you mean by Market Segmentation Give examples.
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15. Explain the various entertainment facilities provided in a resort.
16. Define term financial feasibility. How it is done
17. Enlist the various family oriented services required in a resort.
18. What do you meant by table hote
19. Explain the term Environment Impact Assessment.
20. Briefly explain about the demand and supply in resort marketing.
21. Explain the various meal plans that a resort offers.
22. Write a note on Resort business of Gods Own Country.
2 16 Marks)
SECTION C
Answer any SIX questions, in a page of 100 words.
23. Elaborate the development process of a resort.
24. Explain the term seasonality. Give an account of various efforts to overcome it in resorts.
25. Enlist the environmental impacts by a resort.
26. Explain the term Cluster theory Marketing.
27. Explain the duties and responsibilities of a Night auditor in a Resort.
28. Discuss the history of resort business.
29. Elaborate the functions of a resort manager.
30. Discuss various shopping facilities available in a resort.
31. Give an account of type of clientele to Ayurvedic Resorts.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Explain the various functional departments in a Resort; write the interrelationship between the departments.
33. Briefly Define Marketing. Explain the Process of Marketing. How Marketing activities in a Resort does differ from other products
34. Elaborate the various external challenges of resort management.
35. Discuss the components of tourism. Give a detailed note on the statement. "Resorts are inevitable for the growth of tourism in Indian scenario".
15 30 Marks)