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P.T.O
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.…………………
Third Semester B.Voc. Degree Examination, November 2016
First Degree Programme under CSS
Skill Course X (for Tourism Hospitality Management)
AUTH372: Event Management
for 2014 Admissions Improvement Only
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. Define event.
2. Expand MICE.
3. What is protocol
4. Who is an event manager
5. Define event marketing.
6. In which year the KTM was launched
7. Define trade fair.
8. What is event programme
9. What is exhibition
10. Define Venue
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, not exceeding a paragraph of 50 words.
11. What are the entrepreneurship opportunities in event management
12. Write the significance of leadership in event planning.
13. What is a personal event
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14. Explain the role of DJs.
15. What is relationship marketing
16. Explain the planning of a meeting.
17. Mention the importance of staging.
18. Which are the types of conferences
19. How to plan a wedding
20. Mention the importance of dress code in an event.
21. Explain the steps to planning an event.
22. What is event scheduling
2 16 Marks)
SECTION C
Answer any SIX questions, in a page of 100 words.
23. Make a note on event venues.
24. Explain the traits required for an event planner.
25. Explain the types of exhibitions.
26. Describe the process of sponsorship.
27. Explain the types of marketing.
28. Make a note on Trade fairs.
29. Write about budgeting of an event.
30. Explain the staffing in an event.
31. Make a note on the types of events.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Give a detailed account on Kerala Travel Mart.
33. Explain the inter relation between event and tourism industry.
34. Explain the key elements of event management.
35. Write in detail about the organisation of an event.
15 30 Marks)