(Pages 1350
P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :.…………………
Fourth Semester B.Voc. Degree Examination, June 2016
First Degree Programme under CSS
General Course XI (for Tourism Hospitality Management)
AUTH462: Tourism Marketing
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. Define Marketing.
2. What is the difference between Want and Demand
3. What is meant by Perishability in Tourism Marketing
4. Full form of PLC.
5. Define advertising.
6. What is word of mouth marketing
7. What is Destination Marketing
8. What is SWOT
9. Write the full form of MIS.
10. What is Marketing Intelligence
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, not exceeding a paragraph of 50 words.
11. State the 6 basic fundamentals of Marketing.
12. Short note on Marketing Mix in service industry.
13. In what other ways are the marketing approaches needed in travel industry
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14. Briefly explain MIS.
15. What are the basic requirements of a good market research
16. What is meant by consumer
17. What is Marketing Mix
18. Explain the stages of PLC.
19. What is USP What is the USP for Kerala Tourism
20. Explain Public Relations.
21. What is Primary Data
22. What are the characteristics of product industry
2 16 Marks)
SECTION C
Answer any SIX questions, in a page of 100 words.
23. What are the reasons for segmenting markets
24. Explain Behavioural Segmentation. Discuss how this can be applied in Kerala Tourism
25. What are the types of demand Explain.
26. Give advantages and disadvantages of Marketing Research.
27. Discuss 8 of marketing Mix.
28. What is pricing Explain the types of pricing.
29. What are the limitations of Market Segmentation
30. What are the requirements of effective positioning
31. State the difference between service and product industry.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Explain the different stages of Destination Life Cycle.
33. What are the bases for segmenting consumer markets Explain each.
34. Explain the History of Marketing.
35. Explain in detail the role of technology in tourism marketing.
15 30 Marks)