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P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :………………….
Fourth Semester Career Related B.A. Degree Examination, June 2016
First Degree Programme under CBCSS
Core Course VI: (Journalism Mass Communication Video Production)
AUJC442: Advertising
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL the following, each in about one two words or in one two sentences.
1. Classified advertising
2. Airtime
3. Brand image
4. Mudra
5. 'The complete man' is the campaign theme used by
6. OOH advertising
7. Exhibitions
8. Corporate advertising
9. Newspaper advertisements
10. Jingles
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, each in a paragraph not less than 60 words.
11. Infomercial
12. Social service advertising
13. Posters
14. Spectaculars
15. Web advertising
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16. Sandwichmen
17. Stickers
18. FMCG
19. CRM
20. Advertising appeals
21. Matrimonial ad
22. Ear panels
2 16 Marks)
SECTION C
Short essay type Answer any SIX questions, each not less than 120 words.
23. Trace the origin and development of advertising.
24. Propose a code of ethics for the advertising industry in India.
25. Which are the major departments of an advertising agency
26. Briefly examine the economic and social aspects of advertising.
27. What are the major factors to be kept in mind while selecting advertising media
28. Explain the importance of truth in advertising.
29. What are the functions of advertising
30. Explain how information revolution has influenced advertising.
31. Which are the professional organisations in the field of advertising
4 24 Marks)
SECTION D
Long essay type Answer any TWO questions, each not less than 300 words.
32. Talented creative people in advertising are not made'. Explain with examples.
33. Explain the distinctive features of advertising as compared with other forms of communication.
34. Examine the scope of advertising in India today.
35. Which TV commercial has attracted you very much Give reasons for your liking.
15 30 Marks)