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P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :………………….
First Semester Career Related B.A. Degree Examination, November 2016
First Degree Programme under CBCSS Foundation Course
(for Journalism, Mass Communication Video Production)
AUJC121: Methodology and Theories of Mass Communication
Common for Regular 2016 Admn. and Improvement 2015 Admn.
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL the following, each in about one two words or in one two sentences.
1. Semiotics
2. Audience
3. Public opinion
4. Propaganda
5. Two step flow
6. Mc Luhan
7. Physical noise
8. Mass-line communication
9. Physical barrier.
10. Cultivation theory
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, each in a paragraph not less than 60 words.
11. Agenda setting theory
12. Cognitive dissonance
13. Opinion leader
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14. Multiple-steps of communication
15. Psychological noise
16. Rock inscriptions
17. Smoke signal
18. Semantic noise
19. Selective exposure
20. Hypodermic Needle Theory
21. The Media as "Watchdog"
22. Boomerang effect
2 16 Marks)
SECTION C
Short essay type Answer any SIX questions, each not less than 120 words.
23. What is non-verbal communication
24. Overcoming psychological barriers is a difficult task. Do you agree
25. Why a smartphone is considered as a convergence media tool
26. What is peer group influence
27. What are the factors of source credibility
28. Elucidate the importance of feedback in communication.
29. What is narcotic dysfunction of mass media
30. Explain individual difference theory.
31. Explain why we study semiotics.
4 24 Marks)
SECTION D
Long essay type Answer any TWO questions, each not less than 300 words.
32. What ethical issues are created by the gatekeeping function of the media What strategies or suggestions do you have for bypassing this function of the media to ensure that you get access to the information you want/need
33. Elaborate the origin of communication studies.
34. What are the normative theories of the press Discuss in detail.
35. Describe briefly the history of media effects study.
15 30 Marks)