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P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name :………………….
First Semester Career Related B.A. Degree Examination, November 2017
First Degree Programme under CBCSS
Core Course Journalism Mass Communication Video Production
AUJC141: Introduction to Mass Communication
for 2015 Admissions Only
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL the following, each in about one two words or in one two sentences.
1. The science of meaning is known as
2. Jargon word for informal communication is
3. An interview is a type of communication
4. Who invented TV
5. Select TV channels of their own choice is
6. The Mathematical model of communication was put forward by
7. The expansion of BBC is
8. Who wrote the poem Akashavani.
9. The FDI in an Indian newspaper or magazine can be upto
10. The largest news agency in India is
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, each in a paragraph not less than 60 words.
11. Mechanical Barrier.
12. Group Communication.
13. Kinesics.
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14. Gatekeeper.
15. Multimediality.
16. Encoding.
17. Interactive communication.
18. Mass media.
19. Feedback.
20. Media Conglomeration.
21. Blogging.
22. Folk media.
2 16 Marks)
SECTION C
Short essay type Answer any SIX questions, each not less than 120 words.
23. Explain 7 of communication.
24. Explain the impact of private FM.
25. Explain the functions of communication.
26. Discuss how much intrapersonal base of communication helps society in attitudinal changes.
27. Differentiate physical barrier and psychological barrier in communication.
28. What is demassification
29. Briefly explain the Harold D Lasswell's model.
30. Explain the evolution of human communication.
31. Explain the social significance of Newcomb's model.
4 24 Marks)
SECTION D
Long essay type Answer any TWO questions, each not less than 300 words.
32. Explain the verbal and non verbal communication with suitable examples.
33. Detail the components of SMCR model.
34. Explain communication process and establish the inter relatedness between and among the various elements of communication.
35. What is meant by social media How do they influence modern political life
15 30 Marks)