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P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name:………………….
Fourth Semester B.Voc. Degree Examination, June 2016
First Degree Programme under CSS
General Course (for Software Development)
AUSD462: Business Informatics
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. What is CoD in E Commerce
2. What is OTP
3. List two payment gateway service providers.
4. What is a Smart Card
5. What is IPR
6. What is B2G in E Commerce
7. What is web advertising
8. What is the role of HTTP in an E Commerce website
9. What is M Commerce
10. What is one to one marketing
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, not exceeding a paragraph of 50 words.
11. Define Mass Marketing.
12. Explain Virtual Communities.
13. What is Behavioural Marketing
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14. Explain two major benefits of M Commerce
15. Define Encryption.
16. What are Industry Disruptors
17. Explain Web2.0 revolution.
18. Define E Commerce.
19. What is Integrity
20. What is Special Advertising
21. What is digital signature
22. What are the security issues in M Commerce
2 16 Marks)
SECTION C
Answer any SIX questions, in a page of 100 words.
23. Describe different security concerns in E Payment.
24. Explain different online advertising methods.
25. Explain phases of E Commerce strategy planning.
26. Explain the attributes of M Commerce.
27. Explain Firewall.
28. Compare B2C and C2C in E Commerce.
29. Write a note of History of E Commerce.
30. Describe the Mobile Finance Applications.
31. Discuss the major E Commerce legal issues.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. Explain the different advertising strategies and promotions in E Commerce.
33. Explain the Electronic Payment Systems in E Commerce.
34. Explain the application of E Commerce in different sectors.
35. Explain Marketing Segmentation in E Commerce with suitable examples.
15 30 Marks)