(Pages 1647
P.T.O.
MAR IVANIOS COLLEGE (AUTONOMOUS)
THIRUVANANTHAPURAM
Reg. No. :.………………… Name:………………….
First Semester B.Voc. Degree Examination, November 2016
First Degree Programme under CSS
General Course III: (for Software Development)
AUSD163: Managerial Economics
Common for Regular 2016 Admn. and Improvement 2015 Admn.
Time: 3 Hours Max. Marks: 80
SECTION A
Answer ALL questions in one or two sentences.
1. What is Utility
2. Define Managerial Economics.
3. Define decision making.
4. What is Advertisement Elasticity
5. What do you mean by Marginal revenue
6. What is demand schedule
7. What is point elasticity
8. What is isocost line
9. Explain about Recession.
10. Define Cost.
(10 1 10 Marks)
SECTION B
Answer any EIGHT questions, not exceeding a paragraph of 50 words.
11. What is Micro economics
12. What do you mean by production function
13. What are the responsibilities of managerial economist
14. What is Delphi Method
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15. What is your idea about Law of diminishing returns
16. Why demand curve slopes downwards
17. What is meant by elasticity of demand
18. What are the factors determining income elasticity
19. What do you meant by diseconomies of scale
20. Explain the BEP pricing method.
21. Explain the innovation theory of business cycle.
22. Distinguish between programmed and non programmed decisions in an organization.
2 16 Marks)
SECTION C
Answer any SIX questions, in a page of 100 words.
23. Explain the degrees of price elasticity.
24. At initial advertisement expenditure of Rs. 50,000 the demand for a firm's product is 2,40,000 units. When the advertisement budget is increased to Rs. 1,80,000 the sales volume increased to 2,70,000 units. Calculate the advertisement elasticity of demand.
25. Explain the scope of managerial economics.
26. Briefly explain the application of economics theories in Business decision.
27. Why demand estimation is important
28. What is the significance of pricing in an organization
29. How is demand classified Explain each of them.
30. Distinguish between price skimming policy and penetration pricing policy.
31. Explain the exceptions of law of demand.
4 24 Marks)
SECTION D
Answer any TWO questions, not exceeding four pages.
32. How can you fix the optimal combination of inputs
33. Explain economies and diseconomies of scale.
34. Briefly narrates the Different pricing Methods.
35. "Managerial Economist's role in the business is essential for the development of organization". Discuss.
15 30 Marks)