Exam Details
| Subject | management of technology | |
| Paper | ||
| Exam / Course | m.b.a. | |
| Department | ||
| Organization | Institute Of Aeronautical Engineering | |
| Position | ||
| Exam Date | June, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
Hall Ticket No Question Paper Code: CMB416
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA IV Semester End Examinations (Regular) May/June, 2018
Regulation: IARE-R16
RETAIL MANAGEMENT
Time: 3 Hours (Elective Marketing) Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. What is retailing and explain the challenges in retailing
Explain the basis for classification of retail store? Describe the major types of retail stores.
2. List various theories of retailing. Explain any two theories of retailing in detail.
Describe the recent trends in the Indian retail sector. Explain the factors underlying the trends
of modern retail in India.
UNIT II
3. Describe in detail the life style of Indian shoppers with respect to social factors and psychological
factors.
Explain the Indian retail shopping environment with examples
4. Explain various strategies adopted by retail sector in influencing the shopping behavior -Elucidate
with examples.
Define shopping behavior. Explain personnel factors that influence the shopping behavior.
UNIT III
5. Briefly explain the classification of retail formats and give examples for each format.
Discuss the demand side of retailing with demand curves? Explain the non price decision in
retailing.
6. Distinguish between the various types of retail competition
Describe briefly the various store attributes and their impact on customer perception for retail
stores.
UNIT IV
7. Discuss in detail the various pricing strategies used by retailers when setting prices. Discuss the
factors to be considered when pricing.
What is retail supply chain management? Why is it important in retailing?
Page 1 of 2
8. Discuss briefly the need and importance of inventory management in retail industry.
Define retail supply chain management and discuss the objectives of supply chain management
in retailing.
UNIT V
9. How can retailers make customers to visit their stores more frequently and buy more merchandise
during each visit.
How does customer decide which retailer to go to and merchandise to buy.
10. What do you understand by retail buying groups? How do buying groups works.
What are the different types of stores layout? Describe the factors that influence retail store and
design.
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA IV Semester End Examinations (Regular) May/June, 2018
Regulation: IARE-R16
RETAIL MANAGEMENT
Time: 3 Hours (Elective Marketing) Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. What is retailing and explain the challenges in retailing
Explain the basis for classification of retail store? Describe the major types of retail stores.
2. List various theories of retailing. Explain any two theories of retailing in detail.
Describe the recent trends in the Indian retail sector. Explain the factors underlying the trends
of modern retail in India.
UNIT II
3. Describe in detail the life style of Indian shoppers with respect to social factors and psychological
factors.
Explain the Indian retail shopping environment with examples
4. Explain various strategies adopted by retail sector in influencing the shopping behavior -Elucidate
with examples.
Define shopping behavior. Explain personnel factors that influence the shopping behavior.
UNIT III
5. Briefly explain the classification of retail formats and give examples for each format.
Discuss the demand side of retailing with demand curves? Explain the non price decision in
retailing.
6. Distinguish between the various types of retail competition
Describe briefly the various store attributes and their impact on customer perception for retail
stores.
UNIT IV
7. Discuss in detail the various pricing strategies used by retailers when setting prices. Discuss the
factors to be considered when pricing.
What is retail supply chain management? Why is it important in retailing?
Page 1 of 2
8. Discuss briefly the need and importance of inventory management in retail industry.
Define retail supply chain management and discuss the objectives of supply chain management
in retailing.
UNIT V
9. How can retailers make customers to visit their stores more frequently and buy more merchandise
during each visit.
How does customer decide which retailer to go to and merchandise to buy.
10. What do you understand by retail buying groups? How do buying groups works.
What are the different types of stores layout? Describe the factors that influence retail store and
design.
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- financial accounting and analysis
- financial derivatives
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- financial modeling
- financial services and systems
- human resource management
- integrated marketing communication
- intellectual property rights
- leadership and change management
- management and organizational behavior
- management of technology
- managerial economics
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- quantitative analysis for business decisions
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- strategic investment and financing decisions
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- strategic management accounting
- talent and knowledge management
- training and development
- wto and intellectual property rights