Exam Details
| Subject | rural marketing | |
| Paper | ||
| Exam / Course | m.b.a. | |
| Department | ||
| Organization | Institute Of Aeronautical Engineering | |
| Position | ||
| Exam Date | June, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
Hall Ticket No Question Paper Code: CMB418
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA IV Semester End Examinations (Regular) May/June, 2018
Regulation: IARE-R16
Rural Marketing
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Define rural marketing. Compare and contrast rural and urban markets.
Is rural marketing transactional or developmental in its approach? Explain the factors that make
rural market attractive.
2. Why marketers require the knowledge of consumer behavior? What are the limitations in knowing
about rural consumers?
Draw a model of consumer behavior and explain the different elements of the model.
UNIT II
3. Explain the rationale for segmentation. "Marketing approaches vary with degree of segmentation"
Elobraoate with examples.
What are the pre-requisites for effective segmentation? List the basis of segmentation.
4. How do you segment markets based on geographical variables? Illustrate.
What is psychographic segmentation? Is it superior to other types of segmentation? Elaborate.
UNIT III
5. Identify the 3 levels of product decisions, stating a company of your choice. Explain its product
mix decisions.
Explain the significance of pricing. Write the objectives of pricing.
6. Define sales force management. Explain the activities of sales force which are in rural marketing.
List few rural marketing agencies in India. Discuss the challenges of sales force in rural market.
UNIT IV
7. What is agriculture marketing? Explain the objectives of agriculture marketing.
Describe the objectives and roles of Food Corporation of India.
Page 1 of 2
8. Explain the role and importance of cooperative marketing in rural marketing.
Describe the objectives of National Institute of Agriculture Marketing.
UNIT V
9. Describe the institutional structure for Agricultural Credit Policy.
Elucidate the role and importance of NABARD in rural development in India.
10. Elaborate the history and meaning of crop insurance in India. List a few crop insurance schemes
in India.
What is agriculture insurance? Why agriculture insurance is considered as special line of insurance?
Page 2 of 2
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA IV Semester End Examinations (Regular) May/June, 2018
Regulation: IARE-R16
Rural Marketing
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Define rural marketing. Compare and contrast rural and urban markets.
Is rural marketing transactional or developmental in its approach? Explain the factors that make
rural market attractive.
2. Why marketers require the knowledge of consumer behavior? What are the limitations in knowing
about rural consumers?
Draw a model of consumer behavior and explain the different elements of the model.
UNIT II
3. Explain the rationale for segmentation. "Marketing approaches vary with degree of segmentation"
Elobraoate with examples.
What are the pre-requisites for effective segmentation? List the basis of segmentation.
4. How do you segment markets based on geographical variables? Illustrate.
What is psychographic segmentation? Is it superior to other types of segmentation? Elaborate.
UNIT III
5. Identify the 3 levels of product decisions, stating a company of your choice. Explain its product
mix decisions.
Explain the significance of pricing. Write the objectives of pricing.
6. Define sales force management. Explain the activities of sales force which are in rural marketing.
List few rural marketing agencies in India. Discuss the challenges of sales force in rural market.
UNIT IV
7. What is agriculture marketing? Explain the objectives of agriculture marketing.
Describe the objectives and roles of Food Corporation of India.
Page 1 of 2
8. Explain the role and importance of cooperative marketing in rural marketing.
Describe the objectives of National Institute of Agriculture Marketing.
UNIT V
9. Describe the institutional structure for Agricultural Credit Policy.
Elucidate the role and importance of NABARD in rural development in India.
10. Elaborate the history and meaning of crop insurance in India. List a few crop insurance schemes
in India.
What is agriculture insurance? Why agriculture insurance is considered as special line of insurance?
Page 2 of 2
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