Exam Details
| Subject | consumer behavior | |
| Paper | ||
| Exam / Course | m.b.a. | |
| Department | ||
| Organization | Institute Of Aeronautical Engineering | |
| Position | ||
| Exam Date | January, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
Hall Ticket No Question Paper Code: CMB401
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA III Semester End Examinations (Regular) January, 2018
Regulation: IARE-R16
Consumer Behavior
(MASTER OF BUSINESS MANAGEMENT)
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Define consumer behaviour? Discuss the applications of consumer behavior in different areas.
Why is the study of consumer behavior a must for the students of marketing discipline?
2. Discuss the different steps in the consumer research process.
Discuss different targeting strategies used by organizations in the consumer markets.
UNIT II
3. Define culture? How do organizations integrate cultural values with their marketing strategy.
Define social class? What are the characteristics of a social class?
4. What are the different roles in the family decision making process?
Define reference groups? Discuss in brief different consumer related reference groups.
UNIT III
5. Define personality? State few theories of personality.
What is perceived risk? What are the different types of perceived risk?
6. Define motivation? What are the different types of motives underlying consumer buying behavior?
What are attitudes? Explain the characteristics of "attitudes" in consumer behavior?
Page 1 of 2
UNIT IV
7. What is a diffusion process? What are the factors that affect the diffusion of innovations?
"In the present age of consumerism, the brand loyalty among consumers have decreased". State
few factors responsible for decreased brand loyalty.
8. Highlight the factors which increase the level of pre-purchase search in the consumer decision
making process?
Explain in detail the different stages involved in "consumer decision making process"?
UNIT V
9. Define ethics in marketing. Highlight some ethical issues in marketing with regard to each of the
of marketing mix?
How should a marketer respond to different issues facing a consumer?
10. To protect the interest of consumers, government enacted a law called consumer protection act
1986, that gives us 6 basic rights. Discuss the 6 basic rights in detail.
Define Consumerism. Discuss the enduring problems which underlie the "consumerism
movement"?
Page 2 of 2
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA III Semester End Examinations (Regular) January, 2018
Regulation: IARE-R16
Consumer Behavior
(MASTER OF BUSINESS MANAGEMENT)
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Define consumer behaviour? Discuss the applications of consumer behavior in different areas.
Why is the study of consumer behavior a must for the students of marketing discipline?
2. Discuss the different steps in the consumer research process.
Discuss different targeting strategies used by organizations in the consumer markets.
UNIT II
3. Define culture? How do organizations integrate cultural values with their marketing strategy.
Define social class? What are the characteristics of a social class?
4. What are the different roles in the family decision making process?
Define reference groups? Discuss in brief different consumer related reference groups.
UNIT III
5. Define personality? State few theories of personality.
What is perceived risk? What are the different types of perceived risk?
6. Define motivation? What are the different types of motives underlying consumer buying behavior?
What are attitudes? Explain the characteristics of "attitudes" in consumer behavior?
Page 1 of 2
UNIT IV
7. What is a diffusion process? What are the factors that affect the diffusion of innovations?
"In the present age of consumerism, the brand loyalty among consumers have decreased". State
few factors responsible for decreased brand loyalty.
8. Highlight the factors which increase the level of pre-purchase search in the consumer decision
making process?
Explain in detail the different stages involved in "consumer decision making process"?
UNIT V
9. Define ethics in marketing. Highlight some ethical issues in marketing with regard to each of the
of marketing mix?
How should a marketer respond to different issues facing a consumer?
10. To protect the interest of consumers, government enacted a law called consumer protection act
1986, that gives us 6 basic rights. Discuss the 6 basic rights in detail.
Define Consumerism. Discuss the enduring problems which underlie the "consumerism
movement"?
Page 2 of 2
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