Exam Details
| Subject | e- marketing | |
| Paper | ||
| Exam / Course | m.b.a. | |
| Department | ||
| Organization | Institute Of Aeronautical Engineering | |
| Position | ||
| Exam Date | January, 2018 | |
| City, State | telangana, hyderabad |
Question Paper
Hall Ticket No Question Paper Code: CMB402
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA III Semester End Examinations (Regular) January, 2018
Regulation: IARE-R16
E-MARKETING
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Elaborate the factors responsible for development of E commerce in India.
Discuss the international nature of e-commerce.
2. Compare and contrast the traditional business with electronic commerce in a book shop business.
Discuss how E-Commerce is helpful to business success.
UNIT II
3. Discuss the security requirements of Internet and E-commerce applications and how these requirements
are fulfilled by various hardware and software systems.
The public is highly concerned with the safety of e-payment. What are the specific measures put
forward in the guidance in this respect?
4. Discuss the types of E-commerce architecture in detail with the help of a diagram.
Write a note on ethical and social issues in E-Commerce.
UNIT III
5. What is online marketing? Highlight some advantages and disadvantages.
Write about the major methods of internet advertisement and discuss how product comparison
process can be used as an opportunity of advertisement.
6. How does internet based advertising capable of competing with commercial advertising?
Explain how SCM can be used to renovate the businesses using E-commerce.
Page 1 of 2
UNIT IV
7. Explain how E-Commerce facilitates customization of products and services.
Explain education web enabled service with respect to time saving, efforts of the user, convenience
and quality factors.
8. Write in detail about how tourism industry can gain advantage in its economics using E-commerce.
Write a note on online entertainment and e-learning.
UNIT V
9. Define mobile commerce and explain its latest trends.
Discuss the growth of mobile commerce in the competitive environment.
10. Explain the best practices for advertising in mobile commerce.
Discuss the different models of mobile payment in the current scenario.
Page 2 of 2
INSTITUTE OF AERONAUTICAL ENGINEERING
(Autonomous)
MBA III Semester End Examinations (Regular) January, 2018
Regulation: IARE-R16
E-MARKETING
Time: 3 Hours Max Marks: 70
Answer ONE Question from each Unit
All Questions Carry Equal Marks
All parts of the question must be answered in one place only
UNIT I
1. Elaborate the factors responsible for development of E commerce in India.
Discuss the international nature of e-commerce.
2. Compare and contrast the traditional business with electronic commerce in a book shop business.
Discuss how E-Commerce is helpful to business success.
UNIT II
3. Discuss the security requirements of Internet and E-commerce applications and how these requirements
are fulfilled by various hardware and software systems.
The public is highly concerned with the safety of e-payment. What are the specific measures put
forward in the guidance in this respect?
4. Discuss the types of E-commerce architecture in detail with the help of a diagram.
Write a note on ethical and social issues in E-Commerce.
UNIT III
5. What is online marketing? Highlight some advantages and disadvantages.
Write about the major methods of internet advertisement and discuss how product comparison
process can be used as an opportunity of advertisement.
6. How does internet based advertising capable of competing with commercial advertising?
Explain how SCM can be used to renovate the businesses using E-commerce.
Page 1 of 2
UNIT IV
7. Explain how E-Commerce facilitates customization of products and services.
Explain education web enabled service with respect to time saving, efforts of the user, convenience
and quality factors.
8. Write in detail about how tourism industry can gain advantage in its economics using E-commerce.
Write a note on online entertainment and e-learning.
UNIT V
9. Define mobile commerce and explain its latest trends.
Discuss the growth of mobile commerce in the competitive environment.
10. Explain the best practices for advertising in mobile commerce.
Discuss the different models of mobile payment in the current scenario.
Page 2 of 2
Other Question Papers
Subjects
- accounting for management
- business law and environment
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- business research methods
- c programming
- compensation and reward management
- consumer behavior
- e- marketing
- entrepreneurial development
- financial accounting and analysis
- financial derivatives
- financial management
- financial modeling
- financial services and systems
- human resource management
- integrated marketing communication
- intellectual property rights
- leadership and change management
- management and organizational behavior
- management of technology
- managerial economics
- marketing management
- mis and enterprise resource planning
- operations management
- performance management
- product and brand management
- quantitative analysis for business decisions
- retailing management
- rural marketing
- security analysis and portfolio management
- statistics for management
- strategic human resource management
- strategic investment and financing decisions
- strategic management
- strategic management accounting
- talent and knowledge management
- training and development
- wto and intellectual property rights