GUG/W/18/939 1 P.T.O
Post Graduate Diploma In Business Management One Year
DBM-03 Marketing Sales Management Paper-III
P. Pages 1 GUG/W/18/939
Time Three Hours Max. Marks 80

Notes 1. Attempt any four questions.
2. All questions carry equal marks.
1.
State the features of modern marketing and explain marketing functions in detail.
20
2.
What is marketing segmentation? Discuss the methods of marketing segmentation.
20
3.
What is product planning? Describe product life cycle in detail.
20
4.
Discuss the problems and prospects in marketing of industrial products.
20
5.
Discuss the role of personnel selling in sales marketing and write the steps in selling process.
20
6.
What is sales forecasting? Discuss the methods of sales forecasting.
20
7.
Discuss the various forms of Direct marketing with its benefits.
20
8.
Write short notes on any two.
Marketing Mix
Service Marketing
Relationship Marketing
Sales force strategy.
20

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