Exam Details
| Subject | material management | |
| Paper | ||
| Exam / Course | bachelor of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/812 1 P.T.O
Bachelor of Business Administration Fifth Semester
BBA348 Marketing Management-I
P. Pages 1 GUG/W/18/812
Time Three Hours Max. Marks 80
Notes 1. All questions are compulsory.
2. All questions carry equal marks.
1.
Explain the basic concepts of marketing.
8
Describe the needs of evolution of marketing in the Indian context.
8
OR
What do you meant by "selling and marketing". Explain Difference between selling and marketing.
16
2.
Narrate the characteristics of segmentation.
8
Explain the importance of marketing mix.
8
OR
What is 4P's of marketing? Explain its features and importance.
16
3.
Explain the classification of products.
8
Discuss the factors influencing in buying decision making process.
8
OR
What do you meant by "PLC"? Explain nature and the buying motives of consumer behaviour.
16
4.
Explain the basics of marketing strategy.
8
Discuss the benefits of strategy preparation.
8
OR
What do you meant 'strategy preparation' explain its importance.
16
5.
Write a short note.
Feature of marketing.
4
Contents of marketing environment.
4
Consumer adaption process.
4
Need of strategy preparation.
4
*0623*
Bachelor of Business Administration Fifth Semester
BBA348 Marketing Management-I
P. Pages 1 GUG/W/18/812
Time Three Hours Max. Marks 80
Notes 1. All questions are compulsory.
2. All questions carry equal marks.
1.
Explain the basic concepts of marketing.
8
Describe the needs of evolution of marketing in the Indian context.
8
OR
What do you meant by "selling and marketing". Explain Difference between selling and marketing.
16
2.
Narrate the characteristics of segmentation.
8
Explain the importance of marketing mix.
8
OR
What is 4P's of marketing? Explain its features and importance.
16
3.
Explain the classification of products.
8
Discuss the factors influencing in buying decision making process.
8
OR
What do you meant by "PLC"? Explain nature and the buying motives of consumer behaviour.
16
4.
Explain the basics of marketing strategy.
8
Discuss the benefits of strategy preparation.
8
OR
What do you meant 'strategy preparation' explain its importance.
16
5.
Write a short note.
Feature of marketing.
4
Contents of marketing environment.
4
Consumer adaption process.
4
Need of strategy preparation.
4
*0623*
Subjects
- business
- business communication management
- business demography and environmental studies-i
- business economics-i
- business economics-ii
- business environment
- business environment management-i
- business environment management-ii
- business law
- business law i
- business law ii
- business strategy for entrepreneurship
- computer application for business-i paper - vii
- computer application for business-ii
- computer applications
- cost accounting
- decision making
- direct taxes
- effective communication i
- effective communication ii
- english (business communication)-i
- english (business communication)-ii
- entrepreneurship development-i
- entrepreneurship development-ii
- environment management
- export/import management
- family business management
- financial accounting
- financial accounting-ii
- financial management
- financial management i
- financial management ii
- foundation of human skills and cultural heritage-ii
- human resource management i
- human resource management ii
- income tax
- indirect taxes
- industrial and business law
- international marketing
- logistic management-i
- logistic management-ii
- management accounting
- management accounting i
- management accounting ii
- management of co-operatives & ngo
- management of services
- management of small scale industries
- managerial economics i
- managerial economics ii
- market research
- marketing management
- material management
- operations management
- principles of management i
- principles of management ii
- principles of management-i
- principles of management-ii
- principles of marketing management-i
- principles of marketing management-ii
- production management
- project management
- project work
- public relations management
- quantitative methods i
- quantitative methods in business ii
- research methodology in management
- retail management
- retail sales management – i
- rural marketing
- service sector management-i
- service sector management-ii
- statistical methods for business-i
- statistical methods for business-ii
- supply chain/logistics management