Exam Details
| Subject | principles of marketing management-ii | |
| Paper | ||
| Exam / Course | bachelor of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/799 1 P.T.O
Bachelor of Business Administration Fourth Semester
243 Principles of Marketing Management-II
P. Pages 1 GUG/W/18/799
Time Three Hours Max. Marks 80
Notes 1. All questions are compulsory.
2. All questions carry equal marks.
1.
Explain the importance of Quality of product.
8
Explain the features of products.
OR
8
What do you mean by Brand name? How the difference between brand name and trade mark?
16
2.
What is mean by pricing?
8
Explain the strategies of pricing.
OR
8
Explain the factors to be considered while determining the price policy.
16
3.
State the importance of Mix-advertising medias.
8
Explain the four elements of promotion.
OR
8
State the merits and demerits of personal selling and salesmanship.
16
4.
Explain the meaning and types of channels of distribution.
8
Write the characteristic of services.
OR
8
State the importance role of wholesalers in distribution channels.
16
5.
Write answers in brief
Write the function of packaging.
4
State the objectives of pricing.
4
Write note on 'Public relation'.
4
Explain the problems in service marketing.
4
*0611*
Bachelor of Business Administration Fourth Semester
243 Principles of Marketing Management-II
P. Pages 1 GUG/W/18/799
Time Three Hours Max. Marks 80
Notes 1. All questions are compulsory.
2. All questions carry equal marks.
1.
Explain the importance of Quality of product.
8
Explain the features of products.
OR
8
What do you mean by Brand name? How the difference between brand name and trade mark?
16
2.
What is mean by pricing?
8
Explain the strategies of pricing.
OR
8
Explain the factors to be considered while determining the price policy.
16
3.
State the importance of Mix-advertising medias.
8
Explain the four elements of promotion.
OR
8
State the merits and demerits of personal selling and salesmanship.
16
4.
Explain the meaning and types of channels of distribution.
8
Write the characteristic of services.
OR
8
State the importance role of wholesalers in distribution channels.
16
5.
Write answers in brief
Write the function of packaging.
4
State the objectives of pricing.
4
Write note on 'Public relation'.
4
Explain the problems in service marketing.
4
*0611*
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Subjects
- business
- business communication management
- business demography and environmental studies-i
- business economics-i
- business economics-ii
- business environment
- business environment management-i
- business environment management-ii
- business law
- business law i
- business law ii
- business strategy for entrepreneurship
- computer application for business-i paper - vii
- computer application for business-ii
- computer applications
- cost accounting
- decision making
- direct taxes
- effective communication i
- effective communication ii
- english (business communication)-i
- english (business communication)-ii
- entrepreneurship development-i
- entrepreneurship development-ii
- environment management
- export/import management
- family business management
- financial accounting
- financial accounting-ii
- financial management
- financial management i
- financial management ii
- foundation of human skills and cultural heritage-ii
- human resource management i
- human resource management ii
- income tax
- indirect taxes
- industrial and business law
- international marketing
- logistic management-i
- logistic management-ii
- management accounting
- management accounting i
- management accounting ii
- management of co-operatives & ngo
- management of services
- management of small scale industries
- managerial economics i
- managerial economics ii
- market research
- marketing management
- material management
- operations management
- principles of management i
- principles of management ii
- principles of management-i
- principles of management-ii
- principles of marketing management-i
- principles of marketing management-ii
- production management
- project management
- project work
- public relations management
- quantitative methods i
- quantitative methods in business ii
- research methodology in management
- retail management
- retail sales management – i
- rural marketing
- service sector management-i
- service sector management-ii
- statistical methods for business-i
- statistical methods for business-ii
- supply chain/logistics management