Exam Details
| Subject | marketing management | |
| Paper | ||
| Exam / Course | bachelor of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/820 1 P.T.O
Bachelor of Business Administration Sixth Semester
BBA3663 Marketing Management-II
P. Pages 1 GUG/W/18/820
Time Three Hours Max. Marks 80
Notes 1. All questions carry equal marks.
2. All questions compulsory.
1.
Explain the contents of pricing method.
8
Discuss the strategies of pricing policies.
8
OR
Define the term "Price Mix". State its factors influencing in deciding pricing policies.
16
2.
Explain the distribution channels.
8
State the concept features of wholesaling.
8
OR
Describe the kinds importance of distribution channels.
16
3.
State the methods of Advertising.
8
Explain the features of personal selling and publicity.
8
OR
What is promotion-mix? Explain its types importance.
16
4.
Explain the 3 of marketing mix.
8
Discuss the impact in marketing mix.
8
OR
Define the 4 of marketing mix and explain its necessity in the Business.
16
5.
Write short answers
Types of pricing policies.
4
Concept of Retailing.
4
Characteristics of advertising.
4
Features of marketing-mix.
4
*0630*
Bachelor of Business Administration Sixth Semester
BBA3663 Marketing Management-II
P. Pages 1 GUG/W/18/820
Time Three Hours Max. Marks 80
Notes 1. All questions carry equal marks.
2. All questions compulsory.
1.
Explain the contents of pricing method.
8
Discuss the strategies of pricing policies.
8
OR
Define the term "Price Mix". State its factors influencing in deciding pricing policies.
16
2.
Explain the distribution channels.
8
State the concept features of wholesaling.
8
OR
Describe the kinds importance of distribution channels.
16
3.
State the methods of Advertising.
8
Explain the features of personal selling and publicity.
8
OR
What is promotion-mix? Explain its types importance.
16
4.
Explain the 3 of marketing mix.
8
Discuss the impact in marketing mix.
8
OR
Define the 4 of marketing mix and explain its necessity in the Business.
16
5.
Write short answers
Types of pricing policies.
4
Concept of Retailing.
4
Characteristics of advertising.
4
Features of marketing-mix.
4
*0630*
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Subjects
- business
- business communication management
- business demography and environmental studies-i
- business economics-i
- business economics-ii
- business environment
- business environment management-i
- business environment management-ii
- business law
- business law i
- business law ii
- business strategy for entrepreneurship
- computer application for business-i paper - vii
- computer application for business-ii
- computer applications
- cost accounting
- decision making
- direct taxes
- effective communication i
- effective communication ii
- english (business communication)-i
- english (business communication)-ii
- entrepreneurship development-i
- entrepreneurship development-ii
- environment management
- export/import management
- family business management
- financial accounting
- financial accounting-ii
- financial management
- financial management i
- financial management ii
- foundation of human skills and cultural heritage-ii
- human resource management i
- human resource management ii
- income tax
- indirect taxes
- industrial and business law
- international marketing
- logistic management-i
- logistic management-ii
- management accounting
- management accounting i
- management accounting ii
- management of co-operatives & ngo
- management of services
- management of small scale industries
- managerial economics i
- managerial economics ii
- market research
- marketing management
- material management
- operations management
- principles of management i
- principles of management ii
- principles of management-i
- principles of management-ii
- principles of marketing management-i
- principles of marketing management-ii
- production management
- project management
- project work
- public relations management
- quantitative methods i
- quantitative methods in business ii
- research methodology in management
- retail management
- retail sales management – i
- rural marketing
- service sector management-i
- service sector management-ii
- statistical methods for business-i
- statistical methods for business-ii
- supply chain/logistics management