Exam Details
| Subject | advanced marketing techniques | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/10723 1 P.T.O
Master of Business Administration (CBCS and Old Pattern) Fourth Semester Old+CBCS
MBA242A PCB4EA4 Advanced Marketing Techniques
P. Pages 1 GUG/W/18/10723
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
What is Global marketing? Describe the analytical study of emerging markets.
14
2.
Discuss the value chain analysis and value creation strategies.
14
3.
Explain the channel of distribution in rural India.
14
4.
Discuss the characteristics of rural customers.
14
5.
What is marketing Engineering? Discuss customer value assessment.
14
6.
Describe up-selling, down-selling and cross selling techniques in marketing.
14
7.
Describe strategic marketing process in detail.
14
8.
Discuss the organizational buying behaviour.
14
9.
What is Inbound marketing? Describe qualification of opportunities.
14
10.
Write sort notes on any two.
Global sourcing strategies.
Reverse marketing.
B2B channel management.
Marketing response models.
14
*2885*
Master of Business Administration (CBCS and Old Pattern) Fourth Semester Old+CBCS
MBA242A PCB4EA4 Advanced Marketing Techniques
P. Pages 1 GUG/W/18/10723
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
What is Global marketing? Describe the analytical study of emerging markets.
14
2.
Discuss the value chain analysis and value creation strategies.
14
3.
Explain the channel of distribution in rural India.
14
4.
Discuss the characteristics of rural customers.
14
5.
What is marketing Engineering? Discuss customer value assessment.
14
6.
Describe up-selling, down-selling and cross selling techniques in marketing.
14
7.
Describe strategic marketing process in detail.
14
8.
Discuss the organizational buying behaviour.
14
9.
What is Inbound marketing? Describe qualification of opportunities.
14
10.
Write sort notes on any two.
Global sourcing strategies.
Reverse marketing.
B2B channel management.
Marketing response models.
14
*2885*
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Subjects
- advanced financial management
- advanced marketing techniques
- agro-input management
- applifd oferations research
- bank financial management
- banking operations and services
- basics of financial accounting for bankers
- business ethics & corporate governance
- business legislation
- business research
- community health, epidemiology &population management
- computers for managers
- consumer buying behavior & integrated marketing communications
- conventional and non-conventional renewable energy systems
- corporate taxation
- cost & management accounting
- database management systems
- e-business
- energy audit and management
- energy systems planning
- enterprise resource planning
- entrepreneurial development
- environment management
- external sector in india – policy, procedures &practices
- financial accounting
- financial management
- financial management for agri business
- financial services management
- floriculture, biotech and food processing units
- foreign exchange management &export finance
- found. course in hrm
- found. course in marketing & sales management
- global hrm scenario & practices
- health and hospital information
- health communication: development and dissemination systems
- health systems management
- healthcare and social policy
- human resource development strategies and systems
- india’s foreign trade policy &international economic organizations
- industrial relations & labour regulations
- innovations in it
- international finance & human resource management
- international marketing
- laws and regulations to banking
- livestock management
- managerial economics
- operations management
- organizational behavior & development
- performance management & compensation
- portfolio management
- power environment interface
- power pricing & power purchase agreements
- principles of management
- product management & brand management
- production and materials management
- project management
- project management and quality management
- pubuc system management
- quantitative techniques
- retail & services marketing
- risk management and derivatives
- rural marketing
- security analysis & portfolio management
- software engineering & management
- strategic management
- supply chain management
- technology & r&d management
- total quality management
- training & development practices
- trends in agri business