Exam Details
| Subject | retail & services marketing | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/10695 1 P.T.O
Master of Business Administration (CBCS and Old Pattern) Third Semester Old+CBCS
MBA235A SP01-PCB3EA1-Group-A Marketing Management
Retail Services Marketing
P. Pages 1 GUG/W/18/10695
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
What do you mean by retail marketing? Explain with the help of suitable example.
14
2.
Define retail management? Describe the socio economic and technological influences on retail management.
14
3.
Explain various applications of I. T. in retail industry.
14
4.
Write detail note on retail store operation.
14
5.
What is retail and promotional pricing? Explain it in details.
14
6.
Describe the concept of promoting branding and pricing in retailing.
14
7.
Explain the difference between service retailing and product retailing.
14
8.
Explain the global trends in Indian retail industry? Explain about different drive for the growth of retail industry in India with examples.
14
9.
Write detail note on CBB and service marketing.
14
10.
Write detail note on any two.
Global retailing. CRM and services.
MIS and research in services. Service Distribution.
14
*2862*
Master of Business Administration (CBCS and Old Pattern) Third Semester Old+CBCS
MBA235A SP01-PCB3EA1-Group-A Marketing Management
Retail Services Marketing
P. Pages 1 GUG/W/18/10695
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
What do you mean by retail marketing? Explain with the help of suitable example.
14
2.
Define retail management? Describe the socio economic and technological influences on retail management.
14
3.
Explain various applications of I. T. in retail industry.
14
4.
Write detail note on retail store operation.
14
5.
What is retail and promotional pricing? Explain it in details.
14
6.
Describe the concept of promoting branding and pricing in retailing.
14
7.
Explain the difference between service retailing and product retailing.
14
8.
Explain the global trends in Indian retail industry? Explain about different drive for the growth of retail industry in India with examples.
14
9.
Write detail note on CBB and service marketing.
14
10.
Write detail note on any two.
Global retailing. CRM and services.
MIS and research in services. Service Distribution.
14
*2862*
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- advanced financial management
- advanced marketing techniques
- agro-input management
- applifd oferations research
- bank financial management
- banking operations and services
- basics of financial accounting for bankers
- business ethics & corporate governance
- business legislation
- business research
- community health, epidemiology &population management
- computers for managers
- consumer buying behavior & integrated marketing communications
- conventional and non-conventional renewable energy systems
- corporate taxation
- cost & management accounting
- database management systems
- e-business
- energy audit and management
- energy systems planning
- enterprise resource planning
- entrepreneurial development
- environment management
- external sector in india – policy, procedures &practices
- financial accounting
- financial management
- financial management for agri business
- financial services management
- floriculture, biotech and food processing units
- foreign exchange management &export finance
- found. course in hrm
- found. course in marketing & sales management
- global hrm scenario & practices
- health and hospital information
- health communication: development and dissemination systems
- health systems management
- healthcare and social policy
- human resource development strategies and systems
- india’s foreign trade policy &international economic organizations
- industrial relations & labour regulations
- innovations in it
- international finance & human resource management
- international marketing
- laws and regulations to banking
- livestock management
- managerial economics
- operations management
- organizational behavior & development
- performance management & compensation
- portfolio management
- power environment interface
- power pricing & power purchase agreements
- principles of management
- product management & brand management
- production and materials management
- project management
- project management and quality management
- pubuc system management
- quantitative techniques
- retail & services marketing
- risk management and derivatives
- rural marketing
- security analysis & portfolio management
- software engineering & management
- strategic management
- supply chain management
- technology & r&d management
- total quality management
- training & development practices
- trends in agri business