Exam Details
| Subject | product management & brand management | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/10707 1 P.T.O
Master of Business Administration (CBCS and Old Pattern) Third Semester Old+CBCS
MBA236A SP02-PCB3EA2 (Group-A Marketing Management)
Product Management Brand Management
P. Pages 1 GUG/W/18/10707
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
Explain in detail product life cycle with the help of suitable example.
14
2.
Discuss BCG matrix and its application in brief.
14
3.
What is product planning? Explain new product development process in detail.
14
4.
Explain the term 'product placement commercialization, in detail.
14
5.
What is brand equity? Explain the examples how brand equity is build through different brand management methods.
14
6.
Explain the concept of brand management along with its important.
14
7.
What is brand positioning? Explain it with the help of suitable example.
14
8.
Write detail note on branding segmentation.
14
9.
Discuss in detail 'Global Branding'
14
10.
Write detail note on any two.
Brand value.
Brand attributes.
Brand Image.
Product mix.
14
Master of Business Administration (CBCS and Old Pattern) Third Semester Old+CBCS
MBA236A SP02-PCB3EA2 (Group-A Marketing Management)
Product Management Brand Management
P. Pages 1 GUG/W/18/10707
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
Explain in detail product life cycle with the help of suitable example.
14
2.
Discuss BCG matrix and its application in brief.
14
3.
What is product planning? Explain new product development process in detail.
14
4.
Explain the term 'product placement commercialization, in detail.
14
5.
What is brand equity? Explain the examples how brand equity is build through different brand management methods.
14
6.
Explain the concept of brand management along with its important.
14
7.
What is brand positioning? Explain it with the help of suitable example.
14
8.
Write detail note on branding segmentation.
14
9.
Discuss in detail 'Global Branding'
14
10.
Write detail note on any two.
Brand value.
Brand attributes.
Brand Image.
Product mix.
14
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- applifd oferations research
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- business legislation
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