Exam Details
| Subject | consumer buying behavior & integrated marketing communications | |
| Paper | ||
| Exam / Course | master of business administration | |
| Department | ||
| Organization | Gondwana University | |
| Position | ||
| Exam Date | 2018 | |
| City, State | maharashtra, gadchiroli |
Question Paper
GUG/W/18/10719 1
Master of Business Administration (CBCS and Old Pattern) Fourth Semester Old+CBCS
Paper MBA241A PCB4EA3 Consumer Buying Behaviour
Integrated Marketing Communications
P. Pages 1 GUG/W/18/10719
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
Discuss the buying influences on consumer and organizational buyers.
14
2.
Explain the basic characteristics of consumer personality.
14
3.
What are the determinants factor's for consumer buying for packaged food stuff
14
4.
Discuss the models of buying behaviour.
14
5.
What do you mean by marketing research Explain different methods of research research process.
14
6.
Explain different types of data collection techniques.
14
7.
'The success of advertisement campaign depends on proper selection of the media'. Discuss.
14
8.
Explain the scope, element role of Integrated Marketing Communication.
14
9.
Discuss in brief cross cultural issues in IMC.
14
10.
Write a short note on any two.
14
Packaging and labeling in IMC.
Marketing Metrices.
Post purchase behaviour.
Creativity and innovation in IMC.
*2882*
Master of Business Administration (CBCS and Old Pattern) Fourth Semester Old+CBCS
Paper MBA241A PCB4EA3 Consumer Buying Behaviour
Integrated Marketing Communications
P. Pages 1 GUG/W/18/10719
Time Three Hours Max. Marks 70
Notes 1. Attempt any five questions.
2. All questions carry equal marks.
1.
Discuss the buying influences on consumer and organizational buyers.
14
2.
Explain the basic characteristics of consumer personality.
14
3.
What are the determinants factor's for consumer buying for packaged food stuff
14
4.
Discuss the models of buying behaviour.
14
5.
What do you mean by marketing research Explain different methods of research research process.
14
6.
Explain different types of data collection techniques.
14
7.
'The success of advertisement campaign depends on proper selection of the media'. Discuss.
14
8.
Explain the scope, element role of Integrated Marketing Communication.
14
9.
Discuss in brief cross cultural issues in IMC.
14
10.
Write a short note on any two.
14
Packaging and labeling in IMC.
Marketing Metrices.
Post purchase behaviour.
Creativity and innovation in IMC.
*2882*
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- advanced financial management
- advanced marketing techniques
- agro-input management
- applifd oferations research
- bank financial management
- banking operations and services
- basics of financial accounting for bankers
- business ethics & corporate governance
- business legislation
- business research
- community health, epidemiology &population management
- computers for managers
- consumer buying behavior & integrated marketing communications
- conventional and non-conventional renewable energy systems
- corporate taxation
- cost & management accounting
- database management systems
- e-business
- energy audit and management
- energy systems planning
- enterprise resource planning
- entrepreneurial development
- environment management
- external sector in india – policy, procedures &practices
- financial accounting
- financial management
- financial management for agri business
- financial services management
- floriculture, biotech and food processing units
- foreign exchange management &export finance
- found. course in hrm
- found. course in marketing & sales management
- global hrm scenario & practices
- health and hospital information
- health communication: development and dissemination systems
- health systems management
- healthcare and social policy
- human resource development strategies and systems
- india’s foreign trade policy &international economic organizations
- industrial relations & labour regulations
- innovations in it
- international finance & human resource management
- international marketing
- laws and regulations to banking
- livestock management
- managerial economics
- operations management
- organizational behavior & development
- performance management & compensation
- portfolio management
- power environment interface
- power pricing & power purchase agreements
- principles of management
- product management & brand management
- production and materials management
- project management
- project management and quality management
- pubuc system management
- quantitative techniques
- retail & services marketing
- risk management and derivatives
- rural marketing
- security analysis & portfolio management
- software engineering & management
- strategic management
- supply chain management
- technology & r&d management
- total quality management
- training & development practices
- trends in agri business